Fifth Story is a News Canada Company

Our Solutions

Our Work

Our Story

Our 30+ years in the communications industry have given us valuable insights on how to create a successful content marketing strategy that helps drive brand awareness and engage target audiences.

Believing in an integrated approach to communications, we have expanded our resources and offerings to help brands engage their target audiences through compelling, multi-platform content, and amplify their key messages through a content marketing strategy leveraging paid, earned and owned media channels.

To reflect the evolution and growth of our organization, we have a new name: FIFTH STORY.

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Our Team

Angela Di Stasi, VP, Video & Broadcast Production

Five things you need to know about Angela
  1. She is a graduate of Concordia University, double majoring in Communication Studies – with a specialization in Video – and Human Relations.
  2. She started her career as a video editor.
  3. She created our in-house video production department in 2008.
  4. She loves soul music.
  5. She played professional women’s hockey in the Canadian Women’s Hockey League (CWHL).

Dayna Elliott, Product Manager

Five things you need to know about Dayna
  1. If you have a problem she has an app for that.
  2. She loves a good life hack.
  3. She has a degree in Fine Art and paints to get clarity.
  4. She is a stickler for a good customer experience.
  5. She has a “thing” for the number 27…and always has.

Diane Williams, EVP, Content & Media Relations

Five things you need to know about Diane
  1. She launched the online video service in 2006, before most people had ever heard of YouTube.
  2. She is an early adopter, and believes in all things digital.
  3. She is an ultimate multitasker.
  4. She is considered an expert problem solver.
  5. She runs every day, rain, shine, or any other weather our great country decides to give us.

Inna Lukyanova, Chief Finance & Operations Officer

Five things you need to know about Inna
  1. She is a Certified General Accountant (CGA).
  2. She moved to Canada from the Ukraine.
  3. She is no nonsense, and gets the job done.
  4. She leverages technology to improve our processes and create efficiencies.
  5. She has a very dry sense of humour.

Jenny Cruxton, Manager, Business Development, MRP

Five things you need to know about Jenny
  1. We consider her the queen of measurement.
  2. She is a social media enthusiast.
  3. She gets excited over training and teaching.
  4. She is a proud hockey mom.
  5. She enjoys a glass of wine (or two).

Paul Abrams, Director, Marketing Custom Solutions

Five things you need to know about Paul
  1. My family is my world.
  2. I like food a lot (beer is food, right?)
  3. I am constantly looking for ways to make things more efficient – from getting ready in the morning, to creating better results for our clients…there is always a better way of doing things.
  4. I enjoy solving problems. I’m better at solving other people’s problems than my own.  I guess this is what keeps us marketers in business.
  5. I hate sitting still.  Maybe it’s FO-MO, maybe it’s a passion to see more and do more.  Whatever it is, I don’t like idle time.

Ruth Douglas, CEO

Five things you need to know about Ruth
  1. She bought News Canada from Miles Nadal’s MDC Partners in 2002.
  2. She has been on Profit’s Top 100 Female Entrepreneurs for 9 years.
  3. She has climbed Mount Kilimanjaro, and walked the Camino Trail.
  4. She has brought over 60 volunteers to further her sisters’ work in Kenya, developing women leaders in Africa.
  5. She considers her son and daughter her greatest accomplishments.

Shelley Middlebrook, President

Five things you need to know about Shelley
  1. She has 20+ years of experience in media and publishing.
  2. She believes constant improvement and reinvention are necessary to succeed.
  3. She thinks of herself as a straight shooter – in other words, sometimes too direct.
  4. She loves interesting people who share their stories – OK, she loves freaks because they are memorable.
  5. She has a special connection with New Orleans.

Stephen Stanley, Creative Director

Five things you need to know about Stephen
  1. He is an expert collaborator.
  2. He loves storytelling through video.
  3. He was a founding member and guitarist in the Toronto band The Lowest of the Low.
  4. He never goes anywhere without his iPhone.
  5. He works tirelessly to find a joke that will make his two daughters laugh.

Tom Symes, VP Sales

Five things you need to know about Tom
  1. Tom was a managing partner at an internationally renowned commercial production house for over a decade.
  2. He knows everyone – OK, not everyone, but let’s just say he is very popular.
  3. His favourite lunch is a club sandwich with fries.
  4. He loves to laugh really loud at his own jokes (they are pretty funny).
  5. He has attended the Cannes Advertising Festival more times than he can count.

Meet the Fifth Story Management Team