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Fifth Story is a News Canada Company

Earned Media Coverage ANALYSIS

Receive expert feedback and gain valuable insights.

1. Which English articles were the most successful in 2014, and why?

Top 10 English articles in terms of earned media coverage generated (about 45 million impressions total):

  1. “Modernize Quickly With The Top Décor Trends For Fall” (Hunter Douglas Canada Inc.) – 204 clips
  2. “Cook Up Some Space In The Kitchen” (Moen Canada) – 186 clips
  3. “Make Two Company, Not A Crowd, In Your Master Bath” (Moen Canada) – 184 clips
  4. “Four Kitchen Fixes For Great Compliments” (Moen Canada) – 176 clips
  5. “Spray Paint Tips For Flawless Furniture Updates” (Krylon Products Group) – 170 clips
  6. “Garden Like A Pro: Tips For Healthy Gardening Habits” (GlaxoSmithKline Canada Inc.) – 158 clips
  7. “Top 5 Picks For A Greener Household” (Rouxl Insulation) – 157 clips
  8. “Resolve To Keep Your Resolution This Year” (Target Canada) – 154 clips
  9. “Freshen Your Home For The Holiday Season” (KAZ Inc.) – 146 clips
  10. “Is It Better To Buy A New Or Resale Home?” (Lawyers’ Professional Indemnity Company) – 142 clips

Based on the most successful articles in 2014, here are 5 tips to help you appeal to editors and readers alike, and generate the best pick-up results.

    1. Simple, catchy headline
    2. Content with mass appeal (e.g. home, health, finance)
    3. Fresh content
    4. Timely content
    5. Tips, how-to’s, recipes

 

 

2. Which French articles were the most successful in 2014, and why?

Top 10 French articles as selected by print and online editors in 2014 (over 47 million impressions total):

  1. “10 conseils de sécurité pour votre nouvelle demeure” (Schlage Allegion Canada Inc.) – 137 clips
  2. “Ajoutez de l’espace dans votre cuisine” (Moen Canada) – 130 clips
  3. “Conseils pratiques pour raviver meubles et jardins” (Thompson’s WaterSeal) – 128 clips
  4. “C’est l’automne et il faut fermer le chalet… est-il bien protégé?” (Allstate Insurance Company of Canada) – 128 clips
  5. “Protégez les surfaces de bois extérieures” (Thompson’s WaterSeal) – 125 clips
  6. “Cet été, créez une oasis dans votre cour” (Church & Dwight Canada) – 125 clips
  7. “Trucs économiques pour nettoyer la maison de fond en comble” (Church & Dwight Canada) – 123 clips
  8. “Rénovez votre cuisine et recevez des compliments” (Moen Canada) – 123 clips
  9. “Modernisez votre demeure pour améliorer sa sécurité et son confort” (Schlage Allegion Canada Inc.) – 123 clips
  10. “Créez un design inspiré de votre personnalité” (Benjamin Moore & Co.) – 123 clips

Based on the most successful articles in 2014, here are 5 tips to help you appeal to editors and readers alike, and generate the best pick-up results.

    1. Simple, catchy headline
    2. Content with mass appeal (e.g. home, health, finance)
    3. Fresh content
    4. Timely content
    5. Tips, how-to’s, recipes

 

 

3. Where were articles picked up in 2014?

In 2014, the media picked up the articles produced and distributed by Fifth Story 50,000 times, with 37% (over 18,400 times) in print and 63% (over 31,600 times) online. On average, a series of 3-4 articles produced and distributed by Fifth Story is picked up 60 times and generates over 3.8 million impressions in earned media coverage.

 

Of the 113 daily newspapers in Canada, 82 picked up the articles produced and distributed by Fifth Story throughout the year, with a 73% penetration rate.

 

Of the 1,100 community newspapers in Canada, 690 picked up our articles throughout the year, with a 63% penetration rate.

 

Influential bloggers and magazines are also using our content, with 212 blogs and 126 magazines picking up our articles in 2014.

4. Why should you consider producing and distributing a radio segment with Fifth Story?

1. Fast turn-around – There are only 6 weeks from script writing to final reporting.

 

2. Strong pick-up – Of the 600 commercial radio stations across Canada, 379 picked up the radio segments produced and distributed by Fifth Story in 2014, with a 63% penetration rate.

 

3. Balanced pick-up – between the regions as well as between English and French

 

4. Great results – On average, a radio segment produced and distributed by Fifth Story is picked up 38 times and generates about 1.4 million impressions in earned media coverage.

 

5. Integrated communications – The combination of a radio segment with articles provides multi-platform exposure and greater results.

5. Why should you consider producing and distributing online videos with Fifth Story?

As part of our earned media solutions, we distribute your video to our national network of online editors, upload it to key websites and guarantee views through digital content drivers.

 

With our earned media distribution, you will get a minimum of 5 million impressions in earned media coverage for a video in English only or a minimum of 6 million impressions in earned media coverage for a video in English and French.

 

In addition, the placement of your video on key websites, such as YouTube, Vimeo and iTunes, will help you increase your Search Engine Optimization (SEO) by informing search engines, such as Google, that your video is important to viewers, making them move it up in relevant Search Engine Result Pages (SERPs).

 

We also guarantee views of your video through digital content drivers directing traffic from premium websites to your video on YouTube.

6. Why should you use MRP® to measure your earned media coverage?

As part of our earned media coverage solutions, we report on where and when the content we produced and distributed was picked up using Media Relations Rating Points (MRP®), the industry standard for earned media coverage measurement and evaluation. MRP uses audited audience reach data, collected from Canada’s leading media research companies, such as comScore. There are over 50,000 media entities listed in MRP, including more than 5,000 blogs, and the list is growing fast.

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