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College Nurses of Ontario Internal Communications Video • Case Study



The Company

The College of Nurses of Ontario (CNO) is a non-profit organization responsible for regulating the 160,000 nurses in Ontario, Canada.

The Challenge

To articulate and promote practice standards.

The Strategy

Fifth Story partnered with CNO to produce two internal communications videos on the nurses’ practice reflection and guided reflection processes. Theses videos were posted on CNO’s website as educational tools.

The Results

The organization was so happy with the impact and value of these two internal communications videos that they decided to continue working with Fifth Story’s video production department for their annual report videos, as well as other video projects.

The shoot was amazing! Fifth Story’s team deserves kudos for their professionalism, attention to detail and planning skills. Everything went smoothly, and everyone was at ease with having a camera person walking around the room. We are really excited that the concepts we chose on paper work so well on screen!

Susan Abraham, Communications, College of Nurses of Ontario

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