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CONTENTTALKS 

A FIFTH STORY BLOG

LATEST TRENDS IN BRANDED CONTENT CREATION, PROMOTION & MEASUREMENT

This past Sunday, February 5th, 2017 marked the 51st Superbowl, with record North American TV viewership of 4.47 million. What a game…

If I asked you on March 5th who the 2 teams were who played in this years Superbowl, you might not recall….but chances are you can rhyme off a list of Superbowl ads. It’s historically been water-cooler talk the week after Superbowl. Which creative caught our attention, made us pee our pants laughing, made us cry, made us dance, or made us think. There is little denying that monster TV audiences (like the Superbowl) drive mass awareness…but at what

I think the whole world is fed up with all the attention that US politics have received for the past few years. It’s certainly a sad and scary time for America, and the world. But I’m also finding that everything happening with our southern neighbours is making me even more grateful and proud to live in Canada. And with our 150th anniversary this year, there’s never been a better time to celebrate our country.

If you stay up to date with martech news, you’ve most likely seen bots getting their time in the spotlight. While it’s too early to say that they are taking over social media, it’s clear that they’re opening doors especially for consumer brands and B2B companies.

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