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FORESTS ONTARIO • Case Study

NON-PROFIT – B2C EXTERNAL COMMUNICATION – CUSTOM VIDEO

 

THE COMPANY

Formed in 2014, following the merger of Trees Ontario and the Ontario Forestry Association (OFA), Forests Ontario is the voice for our forests. The organization’s mission is to increase the forested landscape across Ontario, and bolster knowledge and appreciation of Ontario’s forests through the support and promotion of forest restoration, stewardship, educational and awareness programs.

THE CHALLENGE

How to raise awareness of the importance of Ontario’s forests for all Ontarians and the complexities behind forest management planning.

THE SOLUTION

Forests Ontario partnered with Fifth Story to produce and distribute a three-minute online video.

In October 2014, 40 students and their teachers from eight southern Ontario high schools took part in Forests Ontario’s Forestry Connects three-day program in Algonquin Park focusing on sustainable forest management. “Forestry Connects provides students the opportunity for hands-on experiential learning,” says Rob Keen, CEO of Forests Ontario. “This program allows us to bridge the gap between youth and the environment, and bring awareness to sustainable forest management.

Shot in a similar cinéma vérité style to Fifth Story’s S. Pellegrino online video, Forests Ontario’s online video brings the stories of the forest to life through the eyes of the students, teachers and various stakeholders in the forest management process.

THE RESULTS

Launched at Forests Ontario’s annual conference in February 2015, the video was posted on Forests Ontario’s owned media channels, including the organization’s website and social pages. It is also promoted through digital content drivers directing traffic from premium websites to the video on YouTube.

We wanted to thank the Fifth Story team for coming along on the Forestry Connects program, and capturing such great footage! We look forward to working together again,” says Forests Ontario.

The online video was edited to create two additional videos – one entitled “Forestry Connects” focuses on the program that brings urban high school kids to the forest and one entitled “The Forest Connection” promotes career opportunities in the forest industry.

These videos will help us to increase awareness about the value of our forests and the sustainability of Ontario’s forest management practices,” says Alison Rutka, Communication Officer at Forests Ontario. “Fifth Story did a great job of showcasing the deep connection between people and our forests and sharing the great work done by those in the forestry sector.

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