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Fifth Story is a News Canada Company

Jackman Video • Case Study

MARKETING & COMMUNICATIONS – B2B EXTERNAL COMMUNICATION – CUSTOM VIDEO

 

The Company

Jackman is a Toronto-based branding firm.

The Challenge

To develop a creative tool representing Jackman’s brand and services for use across owned channels and in client-facing situations.

The Strategy

Fifth Story partnered with Jackman to produce a 2 minute 28 second case study video, using Joe Jackman, president of the company, as the centerpiece of the video. The case study video captured the dramatic transformation and retail success Jackman facilitated for the Hertz brand, and their capacity to do so for other brands.

The Results

The case study video is featured on Jackman’s website home page. It is a strong sales tool that has attracted media and clients’ attention. The company was so happy with the impact and value of this video that they decided to continue working with Fifth Story’s video production department for their employee profiles, also featured on their website home page, as well as other video projects.

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