Our 30+ years in the communications industry have given us valuable insights on how to create successful content marketing strategies that drive brand awareness and engage target audiences. As a trusted source of content to over 5,000 editors and broadcasters, we produce fresh, timely content that appeals to media and consumers alike, and delivers guaranteed earned media coverage.
Today’s most effective communication strategies leverage best practices from all related disciplines, including marketing, advertising and public relations. Believing in an integrated marketing communications approach, we have expanded our resources and offerings to help brands engage their target audiences through compelling, multi-platform content, and amplify their key messages through paid, earned and owned channels.
To reflect the evolution and growth of our organization, we have a new name: FIFTH STORY. “Fifth,” because we specialize in the five key elements of content marketing – insights, production, distribution, measurement and analysis. We believe in the power of integrated marketing communication to drive brand awareness. “Story,” because we tell stories through written words, audio and video. We believe in the power of storytelling to engage target audiences.
We will continue to use the name News Canada to distribute high-quality, copyright-free content to our earned media network.