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The Power of Compelling Visuals in Social Media June 14, 2016

Social media platforms allow brands to share stories through a combination of visual and written content. There has been a shift over the past few years towards an increase in the amount of visual sharing across all social platforms. The power of visuals in social media is evident with the following: Humans remember 80% of what they see and do, 20% of what they read and 10% of what they hear (source). Get your content seen and remembered by sharing quality visual content.

“Visual content is more than 40X more likely to get shared on social media than other types of content.”  (source)


1. Animated GIFs

Animated GIFs – pronounced JIFs (source) – have become a popular way of communicating on social platforms such as Twitter and Tumblr. GIFs are animated images that loop endlessly with no audio. They are a quick and easy way to express emotion or give a response without having to provide written communications.

GIFs can be uploaded directly to Twitter to add a looping visual to your tweet. Save a GIF as an MP4 to upload to Instagram and take advantage of Instagram’s never-ending looping of uploaded video content. Utilize Facebook’s auto-play feature by uploading a longer MP4 version of a GIF that loops itself within the video multiple times before ending.


2. Infographics

Infographics are visual images that showcase information data in a more engaging and creative way than just written words. Their vertical length makes Infographics ideal for sharing on Pinterest. Include sneak peaks of an infographic by sharing part of the image on Twitter or Facebook and including a link through to a blog post with the full infographic.

“Infographics are liked and shared on social media 3X more than any other type of content.” (source)

3. Cinemagraphs

Cinemagraphs combine elements of a still photo with repetitive motion effects. Cinemagraphs are both eye-catching and unexpected because they feel like a living moment within a static image. Cinemagraphs, which can be saved as a GIF or MP4, are great visuals to post to Twitter or to Instagram because of the auto-looping feature given to Instagram MP4s.


4. Video

Online video is no longer a tool used only by big brands in their social media strategies; brands of any size are able to leverage video as a powerful storytelling tool. Videos allow you to explain complex ideas in a simple, engaging way that would take longer to grasp and remember with written content.

Micro-videos (:05 – :30) are short, engaging MP4 videos with audio that can add value to your message on Facebook, Instagram or Twitter. Whiteboard animation or motion graphic videos can easily provide a how-to demonstration of a complex topic, or recipes can be brought to life with a simple bite size video. These videos can also be shared across social platforms that support MP4 files.

“71% of online marketers use visual assets in their social media marketing.” (source)

5. Photos and Graphics

Photos are a great option to share in between your video and GIF content. Take your own stunning photographs, or customize existing images with overlaid text and share alongside written content on Facebook, Instagram, Twitter, Pinterest or Tumblr.

“Facebook posts with images see 2.3X more engagement than those without images.” (Source)


6. SlideShares

If you’ve already developed a PowerPoint presentation, re-purpose it for the web by downloading it as a SlideShare presentation. Brands are using SlideShare to share valuable information and data in a visual manner. Social sharing of your presentation to LinkedIn, Facebook or Twitter is made easy once uploaded to your SlideShare profile.

It is clear that there is a definite need for visual content in social media. Don’t have enough man-power or resources to develop visuals for your various social media platforms? Fifth Story can help. Get in touch today to discuss social asset creation for your various social platforms. Or consider using Fifth Story’s consumer facing social media channels to amplify your social content and provide third party endorsement for your brand.

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