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Fifth Story is a News Canada Company

Brand Storytelling & content PRODUCTION

Attract and engage your audience with compelling, multi-platform content.

THE POWER OF VIDEO COMMUNICATION

Video reaches 91% of the Canadian population.

Canada ranks 2nd worldwide in terms of online video usage, with 74% of Canadians watching online video, totalling about 291 videos and 25 hours every month.

The average Internet user spends 88% more time on a website with video.

68% of viewers share videos.

Video communication is more effective than ever, and an increasingly powerful brand storytelling tool for content marketers. According to the Content Marketing Institute’s 2014 B2C Content Marketing study, 72% of B2C communications professionals use online videos as part of their content marketing strategy.

Our in-house, full-service video production team – including a creative director, scriptwriters, producers and video editors, as well as a strong roster of directors of photography, camera operators, stylists and more – will ensure your video content is tailored to your unique communications needs, and delivers your message in an impactful way.

THE POWER OF INTEGRATED COMMUNICATION

Today’s consumers are accessing content across multiple platforms and in multiple formats, making it harder for brands to capture their increasingly fragmented attention. Believing in an integrated approach to content production, we help brands tell their stories through written words, audio and visual media.

THE POWER OF brand STORYTELLING

Storytelling is the most human and ancient form of art. It makes sense of things, taps into our imagination, and sparks our emotions. In the business world, brand storytelling brings brands to life. It is the most powerful way to convey a message and engage an audience. As marketers say, “people buy from people they know, like and trust”. Through brand storytelling, brands can rationally and emotionally connect with their audience, develop an authentic relationship of trust, and inspire action.

Whether your audience is external or internal, national or regional, English or French, our talented and experienced content production team will highlight your key messages through informative, educational and entertaining storytelling.

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