Nestlé Waters is the bottled water division of the Nestlé Group, and owns the S. Pellegrino sparkling natural mineral water brand.
Connect the S. Pellegrino brand with the culinary world, and position S. Pellegrino sparkling natural mineral water as the perfect accompaniment to a fine dining experience
Fifth Story partnered with Nestlé Waters Canada and Toronto-based Polaris Marketing & PR to produce and distribute branded video content for S. Pellegrino.
Fifth Story’s branded video production team travelled to Venice, Italy to follow Canadian Chef Danny Smiles – a top finalist in the Food Network’s Top Chef Canada in 2013 – as he competed in the 2014 S. Pellegrino Cooking Cup. The event gives ten chefs, each representing a country where S. Pellegrino is marketed, an opportunity to compete for the title of S. Pellegrino Young Chef of the Year. It was the first time a Canadian chef participated in this competition.
The branded video production footage was shot in cinema vérité, a style of documentary filmmaking, to capture Danny’s feelings through all the stages of the competition, and allow the viewers to experience everything through his eyes.
“The S. Pellegrino Cooking Cup is definitely an unusual cooking challenge,” says Shelley Pringle, principal at Polaris. “The video brings this challenge to life —especially when you see Chef Smiles finessing his dish in the sailboat galley while the boat heels at a 30 degree angle on the windward leg.”
Fifth Story’s branded video production team created two versions of the video: a promotional version for use across S. Pellegrino’s owned media channels, including the brand’s website and social media pages, and an editorial version for distribution to Fifth Story’s earned media network.
The editorial version of the video was distributed to Fifth Story’s national network of online editors and bloggers, and generated earned media coverage for S. Pellegrino across Canada. Earned media results were measured using Media Relations Rating Points (MRP®), Canada’s industry standard for earned media measurement.
The video was also promoted through digital content drivers targeting Canadian foodies online, and directing traffic from premium websites to S. Pellegrino’s video on YouTube, guaranteeing video views.
“We’re really happy with Fifth Story’s branded video production services,” says Shelley Pringle. “It was turn-key and managed in a collaborative, seamless, cost-effective way.”
As an added bonus, Fifth Story also provided S. Pellegrino with social media content for use on the brand’s social media pages at the brand’s discretion. The social media content included a number of Facebook and/or Twitter posts, as well as a Vine video – edited from the full-length video. Click the icon below to view the S. Pellegrino Vine video.
video shoot in Venice, Italy
promotional video for use across S. Pellegrino’s owned media channels
editorial video for distribution to Fifth Story’s national network of online editors and bloggers + promotion through digital content drivers targeting Canadian foodies online
Vine video, accompanied by social media content, for use on S. Pellegrino’s social media pages