10 tips on creating an explainer video

Are you considering filming an explainer video this year? Explainer videos are great for sharing the benefits of your products or services with your potential customers. In just 60 to 90 seconds, you can engage viewers and let them know exactly why they need what you have to offer.

Here are ten tips for making your explainer video stand out from the rest:

Keep it short and sweet.

Keep your videos concise and focused on the message you want to get across. Prospects will tune out if your videos are too long or disjointed.

Strong visuals are key.

When filming videos, shoot a variety of takes from different angles so that you have an array of options in editing. Having shots from multiple angles is also more visually appealing.

Be prepared.

Plan your “shot list” well in advance of your shoot. Having a detailed shot list will ensure that you capture all the footage you will need to bring your video to life. A “shot list” will also help to keep your video shoot structured and on schedule and allows you to foresee any potential issues.

Use music to elevate your video.

Choose your music strategically as this sets the tone and pace of your video. Having the right background melody can help establish an emotional connection with your audience and keep your viewer engaged by filling awkward moments of silence.

Great footage quality is of utmost priority.

Only use high-quality footage filmed with a high-resolution camera, proper lighting and clear sound recording. Having shaky or otherwise unclear footage can look unappealing and make your organization appear unprofessional.

Be selective when choosing interview subjects.

Pre-interview prospects so that you know their story and get a feel for if they will be good on camera. You want interviewees who are comfortable in front of the camera and who take direction well.

Use an experienced voiceover artist for narration.

Great narration will help keep viewers captivated by your video and engaged in the story you are telling.

A great location or background will add value to your video.

Ensure that your location or background is visually appealing and devoid of clutter, which can be distracting to the viewer. You want to keep your viewer locked in on what you have to say.

Show rather than tell.

If you can get an idea across with images, do it. Viewers will be more engaged if they can “see” what you are saying.

Know your limits.

It’s good to know how much time you have and what your deadlines are before you start shooting. Keep your goals challenging but realistic.

Using these 10 explainer video tips will help your brand stand out with easy-to-digest content. If you need help developing your content marketing strategy or filming your explainer video, Fifth Story is here to make it easier for you. Get in touch with us at info@fifthstory.com.