FIFTH STORY ARTICLES

Where Storytelling Meets the Media’s Content Needs

The Fifth Story article service, known as MAT or Matte stories, powered by News Canada, helps brands and organizations secure earned media coverage by providing professionally developed, ready-to-publish content that media outlets across Canada have trusted for over 40 years.

As Canada’s leading provider of syndicated editorial content, News Canada has built strong relationships with media partners, ensuring wide distribution and high coverage rates. Our articles are crafted to meet editorial and Canadian Press standards, ensuring they’re informative, engaging and relevant to a broad readership. We work with media outlets and publish content that will enhance your credibility and expand audience reach—without paid placement.

All content is distributed through our extensive media network and published on our For Your Life (FYL) and MSN Canada channels, increasing visibility and audience engagement.

As Canada’s only specialized earned media company, Fifth Story combines expert content creation with unparalleled distribution to ensure your message reaches a broad audience.

What Sets Our Article Service Apart?

POWERED BY NEWS CANADA’S ESTABLISHED MEDIA NETWORK

With over 40 years of experience, News Canada has built relationships with over 3,000 media contacts and outlets across Canada, including top-tier publications, regional newspapers, local community media, cultural publications and niche platforms. This ensures your story reaches the most varied audience.

EARNED MEDIA EXPERTISE

With decades of experience, we understand what the Canadian media needs. Our editorial team creates content that aligns with journalistic standards, making it easy for media outlets to pick up and share your story.

END-TO-END SERVICE

We manage the entire process—from ideation and content creation to distribution and guaranteed media coverage, monitoring and reporting—so you can focus on your communication goals. Our turnkey solution ensures seamless execution with measurable results.

GUARANTEED RESULTS

We don’t just promise coverage—we guarantee it. We offer a benchmark guarantee, providing measurable return on investment through verified media placements.

How It Works

Discovery & Strategy

We collaborate with you to identify your core message, target audience(s) and campaign objectives.

Content Creation

Our editorial team crafts engaging, credible, and newsworthy articles that meet the needs of both your audience and the media.

National or Regional Distribution

Your article is distributed across the extensive News Canada media network, including print and online outlets, and published on our FYL and MSN channels.

Benchmark Guarantee & Results

We provide detailed reporting on media placements, ensuring transparency and measurable success.

Service Examples

Visit our case studies page to see the real-world impact of our article service
and how we’ve helped clients successfully reach their audiences

Tailored Content For Maximum Impact

Whether you’re looking to amplify a key message, educate on a new initiative, create awareness or establish thought leadership, our earned media solutions help you reach the right audience with the credibility that only editorial content can provide.

Ready to get started? Let’s connect.