As the late comedian Joan Rivers used to say, “can we talk?”

I wonder how Joan would speak to the voice technology we have today? I can’t help but think she would sound and behave like YouTube sensation Goo Goo Grandma, except with a New York accent. Imagine…

Artificial intelligence is part of daily life

Artificial intelligence (AI) is becoming more integrated into our daily lives. With that comes the use of voice technology. Whether you are using Siri, Google Assistant, Alexa or something else, chances are you have used voice technology to ask for something that you need i.e., the weather forecast, to phone someone, or to play your favourite song.

Voice SEO is growing in popularity

Smart speaker/voice technology in homes is reaching an all-time high. Voice search engine optimization (SEO) is different from text/typed SEO because it is driven by question and answer instead of by keywords. eMarketer published a study in November that showed smart speaker use and penetration in Canada is expected to grow by 188.7% in 2019.

Voice technology is going to be the saviour for people who spend lots of time on the road, driving. Not only is it safer, but it’s also the law. In many new vehicles, phone/internet connectivity is an option. Based on my own experience, using a travel app like Waze by voice when driving is very convenient. I no longer need to pull over, park and pick up my phone to look up the information I’m seeking. As well, my car can read and send text messages for me on command.

According to Bright Local, 58% of consumers said they had used voice search as a way to find a local business within the past year. They are forecasting that by 2020, 30% of web searches will be conducted using voice search. Comscore is predicting that by 2020, voice SEO will make up 50% of total searches.

Why is voice search growing in popularity?

  • We can typically speak faster than we write or type
  • The importance of spelling decreases when you use voice technology
  • It’s fun to use

When do you use voice search as opposed to typing it in?

According to highervisibility.com, these are the most popular places people use voice search:

  • Driving
  • Watching TV
  • Working
  • Cooking
  • Exercising or walking
  • In bed

How prepared are B2B and B2C websites for voice search?

Voice search is an area for growth. The market is moving swiftly. Early adopters will likely be successful given the way search engines rank websites. The voice search story is only beginning…stay tuned!