CROPLIFE CANADA

A NATIONAL BILINGUAL ARTICLE AND RADIO OUTREACH CAMPAIGN

THE ASK:

Raise awareness of the benefits of pesticides and why they enhance Canada’s crops and plant life.

THE SOLUTION:

Tip-oriented articles and radio segments were produced and distributed to media across Canada. The content focused on informing audiences about how pesticides are verified for human and animal safety and for keeping pests under control.

THE RESULTS:

This national bilingual article and radio outreach campaign generated more than 160 clips from print, broadcast and online sources with an audience reach of over 6.8 million.

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3-tips-for-keeping-your-family-and-home-safe-News-Canada

Description

CROP LIFE

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A NATIONAL BILINGUAL ARTICLE AND RADIO OUTREACH CAMPAIGN

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