Category: Content Creation

Despite what some might say, facts matter. If you inadvertently publish inaccurate information, it may tarnish your reputation as a reliable resource. Which is why you should use only the most trusted and accurate sources when researching the material for your content. Here are some of the sources our writers use for researching articles and… Continue reading Improve your writing by using trusted sources

In our culture, the ability to multitask is often worn as a badge of honour. Picture the heroic manager who can lead a virtual meeting while simultaneously drafting emails, responding to urgent texts from their family and brewing the next pot of coffee to keep the machine humming along. But the reality is that multiple… Continue reading How to improve your writing – don’t believe the myth of multitasking

It’s hard to try to think about the festive holiday season while it’s still shorts and T-shirt weather. But if you want to get your message heard in time for this year’s holidays, it’s time to get started with your planning now. Understanding lead times Magazine editors often plan their issues months in advance and… Continue reading Planning your content for the 2022 holiday season

Radio is a great way to boost coverage for your communications initiative. Here are a few key tips from our radio production team that you should remember when planning your next radio campaign. Write for a listener, not a reader Remember that what is written will be spoken out loud. That’s why it’s important to… Continue reading 5 tips to amplify your coverage with radio

As we try to put the pandemic behind us, we’re now confronted with spiralling food costs, creeping interest rates and high energy and gasoline prices. While it’s important to acknowledge these realities, when it comes to lifestyle content, editors are still looking for content that’s light-hearted in tone, provides valuable insights and offers a fresh… Continue reading What’s trending this fall

Nine out of ten Canadians read newspapers weekly, but digital and social media have changed how we consume content. With 95% of newspaper readers accessing content online, we need to adapt how we develop stories for our internal and external communities. Readers want content that is relatable and empathetic. This is where visual storytelling comes… Continue reading Why visual storytelling is more than a trend

As we gear up for what we hope will be a COVID-free summer, it’s time to plan brand and editorial content. When it comes to topic ideas for earned articles, radio or video segments, the editorial team at Fifth Story has a few recommendations that are likely to be a hit with the media and… Continue reading Content ideas for a red-hot summer!