Content planning for fall campaign success Before the summer winds down, savvy marketers know it’s time to look ahead. The second half of the year brings some significant opportunities, from back-to-school promotions and fall product launches to Thanksgiving campaigns and early holiday content. Planning now helps ensure your campaigns are ready to go by September. … Continue reading Back to school, back to strategy
As the snow melts and days grow longer, spring offers the perfect backdrop for fresh starts, in nature as well as in marketing and communications. This season is a prime opportunity for public relations professionals and marketers to energize campaigns, realign messaging and tap into audiences, ready to re-engage them. At Fifth Story, we consistently… Continue reading Spring forward: Smart strategies for seasonal outreach campaign success
As we enter 2025, the content marketing landscape continues to evolve rapidly. With an estimated 59 per cent of Canadians (News Media Canada, 2024) turning to digital channels for news and information, standing out in an increasingly crowded digital space requires a refined content marketing strategy. Here are some practical ways to enhance your approach… Continue reading 5 ways to improve your content marketing strategy in 2025
As February approaches, editors seek timely, relevant content to fill their pages and online platforms. From Valentine’s Day to Black History Month and Heart Month, February offers rich opportunities for content creators to get published. Here’s a guide to crafting content that appeals to editors and audiences during this month. Key February themes for audiences … Continue reading Crafting engaging February content
At Fifth Story, we understand the fast-paced nature of holiday campaigns and are here to help you navigate the process. Below is how we can work with you to meet your holiday content goals. Reach out to us at info@fifthstory.com if you need help with tighter deadlines. Submission timelines for December campaigns Stay on track… Continue reading Maximizing your holiday campaigns: Timelines and content ideas
6 Engaging Topics to Boost Brand Visibility This Season As the holiday season approaches, now is the time to elevate your brand and editorial content strategies. Here are some compelling holiday content ideas Fifth Story’s editorial team recommends. These ideas will appeal to media outlets and content editors with audiences across Canada: Holiday decorating &… Continue reading Unwrap Your Best Holiday Content
Let’s talk about making the jump from marketing and PR to using “earned media lifestyle content” campaigns. We know it’s easier than you might think, because that’s been our thing for over 40 years. The days of relying on only organic PR with hopes of having reputational authority are mostly over. Creating a strong… Continue reading Creating positive brand awareness with lifestyle content
As we transition into the cooler months of fall, we are facing challenges like rising living costs, increased interest rates and higher prices for energy and gasoline. While these topics are significant, there’s still a strong desire for lifestyle content that remains light-hearted, insightful and offers a fresh take on favourite themes. A useful approach… Continue reading What’s trending this fall: Insights and inspirations
As we approach another vibrant summer, it’s the perfect opportunity to refine your brand and editorial content strategies. Reflecting on past trends, we can map out your content schedules for maximum engagement. Here are some engaging topic ideas that our editorial team at Fifth Story recommends. These topics are likely to captivate both media outlets… Continue reading Sizzling summer 2024 content ideas
In partnership with IABC Ottawa, on March 27th the Fifth Story team presented key information about the Canadian media landscape, explored trending content topics and shared insights on media measurement. Watch this video for highlights of the information shared.
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All rights reserved. | Privacy Policy | Accessibility
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