How to improve your writing – don’t believe the myth of multitasking

In our culture, the ability to multitask is often worn as a badge of honour. Picture the heroic manager who can lead a virtual meeting while simultaneously drafting emails, responding to urgent texts from their family and brewing the next pot of coffee to keep the machine humming along. But the reality is that multiple… Continue reading How to improve your writing – don’t believe the myth of multitasking

Media never dies, it just evolves

Nearly a century ago, an article in the March 1922 issue of trade magazine Radio News boasted about a time they envisioned in their near future when “the broadcasting of news by radiophone had long displaced the daily newspaper.” Sound familiar? People have been predicting the death of print media for generations. In fact, whenever… Continue reading Media never dies, it just evolves

Planning your content for the 2022 holiday season

It’s hard to try to think about the festive holiday season while it’s still shorts and T-shirt weather. But if you want to get your message heard in time for this year’s holidays, it’s time to get started with your planning now. Understanding lead times Magazine editors often plan their issues months in advance and… Continue reading Planning your content for the 2022 holiday season

5 tips to amplify your coverage with radio

Radio is a great way to boost coverage for your communications initiative. Here are a few key tips from our radio production team that you should remember when planning your next radio campaign. Write for a listener, not a reader Remember that what is written will be spoken out loud. That’s why it’s important to… Continue reading 5 tips to amplify your coverage with radio

What’s trending this fall

As we try to put the pandemic behind us, we’re now confronted with spiralling food costs, creeping interest rates and high energy and gasoline prices. While it’s important to acknowledge these realities, when it comes to lifestyle content, editors are still looking for content that’s light-hearted in tone, provides valuable insights and offers a fresh… Continue reading What’s trending this fall

Why visual storytelling is more than a trend

Nine out of ten Canadians read newspapers weekly, but digital and social media have changed how we consume content. With 95% of newspaper readers accessing content online, we need to adapt how we develop stories for our internal and external communities. Readers want content that is relatable and empathetic. This is where visual storytelling comes… Continue reading Why visual storytelling is more than a trend

Content ideas for a red-hot summer!

As we gear up for what we hope will be a COVID-free summer, it’s time to plan brand and editorial content. When it comes to topic ideas for earned articles, radio or video segments, the editorial team at Fifth Story has a few recommendations that are likely to be a hit with the media and… Continue reading Content ideas for a red-hot summer!

Earned media: What are the timelines for coverage?

If you work in communications or public relations, you’re used to the fast-paced timelines of press releases and social media schedules—along with the rapid results they can offer for you and your clients. When it comes to Fifth Story’s earned media services, timelines function somewhat differently, both in terms of production, and in terms of… Continue reading Earned media: What are the timelines for coverage?

Top articles in 2021 and takeaways for content planning in 2022

Want to create successful content this year? Start by looking at what was trending in 2021. Last year, News Canada distributed close to 900 articles to the media — here is what was most popular: How to tell between a real CRA call and a scam Tips for families to make the most of staying… Continue reading Top articles in 2021 and takeaways for content planning in 2022

Developing lifestyle editorial content

To help build awareness and trust with your target audience, a great tactic to add to your communications outreach is lifestyle editorial content. This is a form of content marketing that positions your company or brand as an expert or resource in a given situation. For example, a home and garden company giving tips to… Continue reading Developing lifestyle editorial content