Creating positive brand awareness with lifestyle content

Let’s talk about making the jump from marketing and PR to using “earned media lifestyle content” campaigns. We know it’s easier than you might think, because that’s been our thing for over 40 years.    The days of relying on only organic PR with hopes of having reputational authority are mostly over. Creating a strong… Continue reading Creating positive brand awareness with lifestyle content

What’s trending this fall: Insights and inspirations

As we transition into the cooler months of fall, we are facing challenges like rising living costs, increased interest rates and higher prices for energy and gasoline. While these topics are significant, there’s still a strong desire for lifestyle content that remains light-hearted, insightful and offers a fresh take on favourite themes.  A useful approach… Continue reading What’s trending this fall: Insights and inspirations

Sizzling summer 2024 content ideas

As we approach another vibrant summer, it’s the perfect opportunity to refine your brand and editorial content strategies. Reflecting on past trends, we can map out your content schedules for maximum engagement.   Here are some engaging topic ideas that our editorial team at Fifth Story recommends. These topics are likely to captivate both media outlets… Continue reading Sizzling summer 2024 content ideas

VIDEO: Insight-Powered Comms Webinar Event Recap

  In partnership with IABC Ottawa, on March 27th the Fifth Story team presented key information about the Canadian media landscape, explored trending content topics and shared insights on media measurement. Watch this video for highlights of the information shared.

Improve your writing by using trusted sources

Despite what some might say, facts matter. If you inadvertently publish inaccurate information, it may tarnish your reputation as a reliable resource. Which is why you should use only the most trusted and accurate sources when researching the material for your content. Here are some of the sources our writers use for researching articles and… Continue reading Improve your writing by using trusted sources

How to improve your writing – don’t believe the myth of multitasking

In our culture, the ability to multitask is often worn as a badge of honour. Picture the heroic manager who can lead a virtual meeting while simultaneously drafting emails, responding to urgent texts from their family and brewing the next pot of coffee to keep the machine humming along. But the reality is that multiple… Continue reading How to improve your writing – don’t believe the myth of multitasking

Media never dies, it just evolves

Nearly a century ago, an article in the March 1922 issue of trade magazine Radio News boasted about a time they envisioned in their near future when “the broadcasting of news by radiophone had long displaced the daily newspaper.” Sound familiar? People have been predicting the death of print media for generations. In fact, whenever… Continue reading Media never dies, it just evolves

Planning your content for the 2022 holiday season

It’s hard to try to think about the festive holiday season while it’s still shorts and T-shirt weather. But if you want to get your message heard in time for this year’s holidays, it’s time to get started with your planning now. Understanding lead times Magazine editors often plan their issues months in advance and… Continue reading Planning your content for the 2022 holiday season

5 tips to amplify your coverage with radio

Radio is a great way to boost coverage for your communications initiative. Here are a few key tips from our radio production team that you should remember when planning your next radio campaign. Write for a listener, not a reader Remember that what is written will be spoken out loud. That’s why it’s important to… Continue reading 5 tips to amplify your coverage with radio

What’s trending this fall

As we try to put the pandemic behind us, we’re now confronted with spiralling food costs, creeping interest rates and high energy and gasoline prices. While it’s important to acknowledge these realities, when it comes to lifestyle content, editors are still looking for content that’s light-hearted in tone, provides valuable insights and offers a fresh… Continue reading What’s trending this fall