6 ways to improve your content marketing strategy in 2023

You know you need to communicate with your audience. But do you know sure ways for how to reach them? See our proposed tips below and implement these into your content marketing plan this year to help improve your outreach and engagement. Understand your audience – at a deeper level Basic demographics are important at… Continue reading 6 ways to improve your content marketing strategy in 2023

Earned media: What are the timelines for coverage?

If you work in communications or public relations, you’re used to the fast-paced timelines of press releases and social media schedules—along with the rapid results they can offer for you and your clients. When it comes to Fifth Story’s earned media services, timelines function somewhat differently, both in terms of production, and in terms of… Continue reading Earned media: What are the timelines for coverage?

Content strategy and editorial planning tips for 2022

While time seems to have taken on a new meaning during the pandemic, passing by both excruciatingly slowly and unbelievably quickly, some annual milestones never change for marketers. And Q4 means it’s time to start planning content for the new year. To help you get the ball rolling, check out our tips for making sure… Continue reading Content strategy and editorial planning tips for 2022

Advertorial vs. editorial: What’s the difference?

Effective marketing is all about communicating the right message to the right person on the right platform. Many brands and PR agencies use both advertorial and editorial content to reach their target audience, but each type of content is unique and can serve very different purposes and client objectives. An advertorial is purchased through the… Continue reading Advertorial vs. editorial: What’s the difference?

Upcoming Event | How Content Marketing Can Work Within Your PR Strategy

[vc_row css=”.vc_custom_1618586644468{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column css=”.vc_custom_1618586500674{margin-right: 3% !important;}”][vc_row_inner css=”.vc_custom_1618586744405{margin-right: 5% !important;}”][vc_column_inner][vc_column_text] Upcoming event: April 23rd, 12PM EST According to HubSpot, 70% of marketers are actively investing in content marketing. A good content marketing strategy is an essential element of any communications plan, and one public relations professionals are relying on increasingly for success. Learn… Continue reading Upcoming Event | How Content Marketing Can Work Within Your PR Strategy

Super spring content calendar ideas

It’s time to start planning your Spring 2021 content. While it still feels cold and wintery, warmer weather is around the corner and everyone is looking forward to it. Plus, our News Canada issues are released one month early, so our submission deadlines are approaching. Need help with content ideas? Our editorial team drew on… Continue reading Super spring content calendar ideas

What editors want from News Canada’s content: Media survey

Every year, the Canadian media landscape undergoes profound transformation, adapting to the needs of communities across the country and the influence of digital technology. But no year has been more unexpected than 2020, where the COVID-19 pandemic affected every aspect of the media – from the stories reported on to advertising and distribution. To help… Continue reading What editors want from News Canada’s content: Media survey

Earned media tools to help you plan your content in 2021

Plan For ideas on when to launch your content, check out our 2021 Editorial Calendar, which highlights content themes by month for the year. Did you know: News Canada (Fifth Story’s media facing name) has been providing content to the media for almost 40 years? This relationship with Canada’s news media outlets has provided us… Continue reading Earned media tools to help you plan your content in 2021

3 tips to prepare for your holiday marketing this season

Let’s be honest: businesses have a lot of competition during the holiday season. With retail sales up in every province in Canada as businesses reopened, now is the time to start thinking about your holiday marketing and prepping your online presence to establish yourself when the season kicks off. The average Canadian is expected to… Continue reading 3 tips to prepare for your holiday marketing this season

Retail landscape leading into the holiday season

Autumn is in the air. That means it’s time to start planning and executing holiday marketing strategies. By now you’re probably familiar with the ongoing feeling of uncertainty the pandemic has brought, but that doesn’t necessarily make it less stressful—especially when it comes to planning content for the holiday season when retailers traditionally rely on… Continue reading Retail landscape leading into the holiday season