Retail landscape leading into the holiday season

Autumn is in the air. That means it’s time to start planning and executing holiday marketing strategies. By now you’re probably familiar with the ongoing feeling of uncertainty the pandemic has brought, but that doesn’t necessarily make it less stressful—especially when it comes to planning content for the holiday season when retailers traditionally rely on… Continue reading Retail landscape leading into the holiday season

Fifth Story expands news media expertise with Angie Knight

We’re excited to announce the latest addition to the Fifth Story team – Angie Knight. Building on our knowledge and expertise in earned services, Angie brings a wealth of experience in the news media industry. Throughout her decades-long career, she’s held senior account executive positions at key organizations, including TC Media, Star Metroland Media, The Toronto… Continue reading Fifth Story expands news media expertise with Angie Knight

Fill your fall content calendar with these trending topics

Planning future content for your brand or your client’s blog, social media or PR campaign is never easy, but the pandemic certainly presents new challenges we’ve never encountered before. From school, to public health guidelines and business re-openings, so much is up in the air right now, making it harder to come up with relevant… Continue reading Fill your fall content calendar with these trending topics

COVID-19: Lessons on media outreach during the pandemic

Now that we’ve been living through a pandemic for over three months, here are some things we’ve learned about media outreach during this time. We’ve been seeing great success with radio, both with pandemic-specific messaging and with more general themes. According to industry data suppliers Numeris and Radio Connects: Radio has been able to retain… Continue reading COVID-19: Lessons on media outreach during the pandemic

COVID-19: 3 reasons why online advertising remains critical for your business

The effects of COVID-19 continue to evolve around the world, impacting all aspects of life and business as we adapt to this new reality. Plus, the pandemic has also had an interesting effect on digital strategy and performance,  particularly when it comes to paid advertising. While executing a marketing campaign during a crisis may seem… Continue reading COVID-19: 3 reasons why online advertising remains critical for your business

COVID-19: 5 engaging topics to fill your summer content calendar

The current global pandemic has thrown all of us for a loop, and that includes our content marketing plans. With so much uncertainty about the present, it can be tempting to put any future communications on hold. But as we’re spending more time at home, we’re also spending more time consuming media – creating an… Continue reading COVID-19: 5 engaging topics to fill your summer content calendar

COVID-19: Here for you

La version française suit At Fifth Story, the health and well-being of our customers, associates and communities is our top priority. We understand the concern and uncertainty you may be experiencing surrounding the coronavirus (COVID-19) and are committed to being responsive to the needs of our customers and associates as the situation evolves.  Working together … Continue reading COVID-19: Here for you

COVID-19: Using radio to reach your audience

In our last update, “COVID-19: Media outreach during the pandemic” we shared that we are continuing to see media use of article, radio and video content despite the current crisis. As we’re not pitching stories to journalists but rather providing editors with ready-to-use content for their lifestyle sections, our recommendation is to continue to produce… Continue reading COVID-19: Using radio to reach your audience

COVID-19: Media outreach during the pandemic

As the impact of COVID-19 continues to unfold, we wanted to provide you with an update to help inform your communications planning for earned media.     Media Pick Up  We are continuing to see media use of article, radio and video content as we appeal to the lifestyle section of the media cycle. As we… Continue reading COVID-19: Media outreach during the pandemic

Fifth Story welcomes back Victoria Procunier in new role

Ruth Douglas, CEO of Fifth Story, is pleased to announce that Victoria Procunier has re-joined our organization as Vice President, Sales & Marketing focusing on the company’s earned media services and Media Ratings Points (MRP) system. We have created this new position to strengthen our earned services offerings for clients as an effective and credible way to reach millions of Canadians today. Our earned services include creative production, distribution,… Continue reading Fifth Story welcomes back Victoria Procunier in new role