Public relations is both an art and a science, and in today’s fast-evolving media landscape, the role of measurement has never been more critical. As brands aim to make meaningful connections, PR professionals must demonstrate the tangible impact of their efforts. That’s where the Media Ratings Points (MRP) system comes in – a tool for… Continue reading Mastering PR measurement for success in 2025
In partnership with IABC Ottawa, on March 27th the Fifth Story team presented key information about the Canadian media landscape, explored trending content topics and shared insights on media measurement. Watch this video for highlights of the information shared.
As communication professionals, we understand the importance of storytelling. However when it comes to measurement “as the excellent storytellers we are, we need to author the story, speaking to outcomes in a way that resonates with the audience” Carol Levine, APR, Fellow CPRS, co-founder and CEO of energi PR notes in a recent article in… Continue reading Results through data storytelling
To successfully measure your communications campaigns, especially PR, you need the right set of tools. The MRP (Media Ratings Points) system is a great resource, showcasing both quantitative and qualitative results of traditional earned media in Canada. It is used by leading public relations, marketing and communications professionals in Canada under the guidance of the… Continue reading Measuring the impact of campaigns
Upcoming event: April 23rd, 12PM EST According to HubSpot, 70% of marketers are actively investing in content marketing. A good content marketing strategy is an essential element of any communications plan, and one public relations professionals are relying on increasingly for success. Learn about the benefits and how to include content marketing in your… Continue reading Upcoming Event | How Content Marketing Can Work Within Your PR Strategy
Short on time? Need third-party analysis? Submitting for an award of excellence? The team at MRP can expertly help. MRP, Media Rating Points, is the Canadian standard in media measurement. It is governed by the measurement committee of the Canadian Public Relations Society (CPRS) and managed by Fifth Story. Content analysis using MRP Content analysis is a… Continue reading Enhance your award submission with MRP
Every year, the Canadian media landscape undergoes profound transformation, adapting to the needs of communities across the country and the influence of digital technology. But no year has been more unexpected than 2020, where the COVID-19 pandemic affected every aspect of the media – from the stories reported on to advertising and distribution. To help… Continue reading What editors want from News Canada’s content: Media survey
As we head into the final quarter of the year, it is important that you share the effectiveness of your PR campaigns with a year-end report. This will enable you to compare various PR initiatives, reveal successes and identify weaknesses that you can improve upon in the future. Sharing this end-of-year summary report with various… Continue reading Measuring the impact of PR campaigns with a year-end report
Let’s be honest: businesses have a lot of competition during the holiday season. With retail sales up in every province in Canada as businesses reopened, now is the time to start thinking about your holiday marketing and prepping your online presence to establish yourself when the season kicks off. The average Canadian is expected to… Continue reading 3 tips to prepare for your holiday marketing this season
During this pandemic, as teams self-isolate and work from home, it can be tempting to make changes to your marketing practices amid all the uncertainty. But you would be doing your organization a disservice, as now is the time to focus on your communications plans and getting your message out. It is not the time… Continue reading COVID-19: The importance of using campaign measurement tools during a crisis
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All rights reserved. | Privacy Policy | Accessibility
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