Measurement Archives

Results through data storytelling

As communication professionals, we understand the importance of storytelling. However when it comes to measurement “as the excellent storytellers we are, we need to author the story, speaking to outcomes in a way that resonates with the audience” Carol Levine, APR, Fellow CPRS, co-founder and CEO of energi PR notes in a recent article in… Continue reading Results through data storytelling

Measuring the impact of campaigns

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To successfully measure your communications campaigns, especially PR, you need the right set of tools. The MRP (Media Ratings Points) system is a great resource, showcasing both quantitative and qualitative results of traditional earned media in Canada. It is used by leading public relations, marketing and communications professionals in Canada under the guidance of the… Continue reading Measuring the impact of campaigns

Upcoming Event | How Content Marketing Can Work Within Your PR Strategy

Upcoming event: April 23rd, 12PM EST According to HubSpot, 70% of marketers are actively investing in content marketing. A good content marketing strategy is an essential element of any communications plan, and one public relations professionals are relying on increasingly for success. Learn about the benefits and how to include content marketing in your… Continue reading Upcoming Event | How Content Marketing Can Work Within Your PR Strategy

Enhance your award submission with MRP

Short on time? Need third-party analysis? Submitting for an award of excellence? The team at MRP can expertly help. MRP, Media Rating Points, is the Canadian standard in media measurement. It is governed by the measurement committee of the Canadian Public Relations Society (CPRS) and managed by Fifth Story. Content analysis using MRP Content analysis is a… Continue reading Enhance your award submission with MRP

What editors want from News Canada’s content: Media survey

Every year, the Canadian media landscape undergoes profound transformation, adapting to the needs of communities across the country and the influence of digital technology. But no year has been more unexpected than 2020, where the COVID-19 pandemic affected every aspect of the media – from the stories reported on to advertising and distribution. To help… Continue reading What editors want from News Canada’s content: Media survey

Measuring the impact of PR campaigns with a year-end report

As we head into the final quarter of the year, it is important that you share the effectiveness of your PR campaigns with a year-end report. This will enable you to compare various PR initiatives, reveal successes and identify weaknesses that you can improve upon in the future. Sharing this end-of-year summary report with various… Continue reading Measuring the impact of PR campaigns with a year-end report

3 tips to prepare for your holiday marketing this season

Let’s be honest: businesses have a lot of competition during the holiday season. With retail sales up in every province in Canada as businesses reopened, now is the time to start thinking about your holiday marketing and prepping your online presence to establish yourself when the season kicks off. The average Canadian is expected to… Continue reading 3 tips to prepare for your holiday marketing this season

COVID-19: The importance of using campaign measurement tools during a crisis

During this pandemic, as teams self-isolate and work from home, it can be tempting to make changes to your marketing practices amid all the uncertainty. But you would be doing your organization a disservice, as now is the time to focus on your communications plans and getting your message out. It is not the time… Continue reading COVID-19: The importance of using campaign measurement tools during a crisis

COVID-19: Here for you

La version française suit At Fifth Story, the health and well-being of our customers, associates and communities is our top priority. We understand the concern and uncertainty you may be experiencing surrounding the coronavirus (COVID-19) and are committed to being responsive to the needs of our customers and associates as the situation evolves. Working together … Continue reading COVID-19: Here for you

COVID-19: Using radio to reach your audience

In our last update, “COVID-19: Media outreach during the pandemic” we shared that we are continuing to see media use of article, radio and video content despite the current crisis. As we’re not pitching stories to journalists but rather providing editors with ready-to-use content for their lifestyle sections, our recommendation is to continue to produce… Continue reading COVID-19: Using radio to reach your audience