MR2P (Media Relations Rating Points) was created by Canadian PR professionals for the PR industry as a strategy to measure the effectiveness of PR campaigns. The system showcases both quantitative and qualitative results of traditional earned media in Canada. MRP (now Media Rating Points) has continued to evolve as a multi-dimensional measurement strategy and standard, steered by the CPRS – Canadian Public Relations Society measurement committee and cited alongside the Barcelona Principles (voluntary guidelines from the AMEC — International Association for the Measurement and Evaluation of Communication)
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