Content planning for fall campaign success Before the summer winds down, savvy marketers know it’s time to look ahead. The second half of the year brings some significant opportunities, from back-to-school promotions and fall product launches to Thanksgiving campaigns and early holiday content. Planning now helps ensure your campaigns are ready to go by September. … Continue reading Back to school, back to strategy
As the snow melts and days grow longer, spring offers the perfect backdrop for fresh starts, in nature as well as in marketing and communications. This season is a prime opportunity for public relations professionals and marketers to energize campaigns, realign messaging and tap into audiences, ready to re-engage them. At Fifth Story, we consistently… Continue reading Spring forward: Smart strategies for seasonal outreach campaign success
Public relations is both an art and a science, and in today’s fast-evolving media landscape, the role of measurement has never been more critical. As brands aim to make meaningful connections, PR professionals must demonstrate the tangible impact of their efforts. That’s where the Media Ratings Points (MRP) system comes in – a tool for… Continue reading Mastering PR measurement for success in 2025
In an era where digital media consumption is on the rise, the enduring value of newspapers in Canada is both notable and inspiring. Based on the latest Newspapers 24/7 study from News Media Canada, Canadian newspapers – both in print and digital editions – continue to play a pivotal role in how Canadians consume news and… Continue reading The resilience of newspapers in Canada: A 2024 overview
Let’s talk about making the jump from marketing and PR to using “earned media lifestyle content” campaigns. We know it’s easier than you might think, because that’s been our thing for over 40 years. The days of relying on only organic PR with hopes of having reputational authority are mostly over. Creating a strong… Continue reading Creating positive brand awareness with lifestyle content
As we transition into the cooler months of fall, we are facing challenges like rising living costs, increased interest rates and higher prices for energy and gasoline. While these topics are significant, there’s still a strong desire for lifestyle content that remains light-hearted, insightful and offers a fresh take on favourite themes. A useful approach… Continue reading What’s trending this fall: Insights and inspirations
You know you need to communicate with your audience. But do you know sure ways for how to reach them? See our proposed tips below and implement these into your content marketing plan this year to help improve your outreach and engagement. Understand your audience – at a deeper level Basic demographics are important at… Continue reading 6 ways to improve your content marketing strategy in 2023
Nearly a century ago, an article in the March 1922 issue of trade magazine Radio News boasted about a time they envisioned in their near future when “the broadcasting of news by radiophone had long displaced the daily newspaper.” Sound familiar? People have been predicting the death of print media for generations. In fact, whenever… Continue reading Media never dies, it just evolves
To successfully measure your communications campaigns, especially PR, you need the right set of tools. The MRP (Media Ratings Points) system is a great resource, showcasing both quantitative and qualitative results of traditional earned media in Canada. It is used by leading public relations, marketing and communications professionals in Canada under the guidance of the… Continue reading Measuring the impact of campaigns
Developing a creative environment in the workplace is essential to providing clients with unique and innovative solutions. However, creativity takes intention, skill and effort. And that creativity is fueled by a community of different backgrounds and points of view that foster an environment for innovation and experimentation. To help champion this environment for our team… Continue reading Joining the 50-30 Challenge
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All rights reserved. | Privacy Policy | Accessibility
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