Category: Strategy

Nearly a century ago, an article in the March 1922 issue of trade magazine Radio News boasted about a time they envisioned in their near future when “the broadcasting of news by radiophone had long displaced the daily newspaper.” Sound familiar? People have been predicting the death of print media for generations. In fact, whenever… Continue reading Media never dies, it just evolves

Want to create successful content this year? Start by looking at what was trending in 2021. Last year, News Canada distributed close to 900 articles to the media — here is what was most popular: How to tell between a real CRA call and a scam Tips for families to make the most of staying… Continue reading Top articles in 2021 and takeaways for content planning in 2022

When it comes to writing articles for your website, what kinds of content are going to create  better traction with potential customers? One way is to understand the neuroscience behind how consumers make buying decisions. Our emotions drive us more than we think when it comes to making a purchase. Whether it’s a life-altering one… Continue reading How neuroscience will enhance your content marketing strategies

​Content marketing is a more sophisticated alternative to traditional advertising that provides value to the audience. Whether the content is an article, video or radio segment, its purpose is to establish trust and rapport with the target reader, viewer or listener. Of course, while content marketing should be all about benefitting the audience, marketers also… Continue reading How to strategically include brand mentions in content marketing