Media never dies, it just evolves

Nearly a century ago, an article in the March 1922 issue of trade magazine Radio News boasted about a time they envisioned in their near future when “the broadcasting of news by radiophone had long displaced the daily newspaper.” Sound familiar? People have been predicting the death of print media for generations. In fact, whenever… Continue reading Media never dies, it just evolves

Measuring the impact of campaigns

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To successfully measure your communications campaigns, especially PR, you need the right set of tools. The MRP (Media Ratings Points) system is a great resource, showcasing both quantitative and qualitative results of traditional earned media in Canada. It is used by leading public relations, marketing and communications professionals in Canada under the guidance of the… Continue reading Measuring the impact of campaigns

Joining the 50-30 Challenge

Developing a creative environment in the workplace is essential to providing clients with unique and innovative solutions. However, creativity takes intention, skill and effort. And that creativity is fueled by a community of different backgrounds and points of view that foster an environment for innovation and experimentation. To help champion this environment for our team… Continue reading Joining the 50-30 Challenge

Top articles in 2021 and takeaways for content planning in 2022

Want to create successful content this year? Start by looking at what was trending in 2021. Last year, News Canada distributed close to 900 articles to the media — here is what was most popular: How to tell between a real CRA call and a scam Tips for families to make the most of staying… Continue reading Top articles in 2021 and takeaways for content planning in 2022

How neuroscience will enhance your content marketing strategies

When it comes to writing articles for your website, what kinds of content are going to create  better traction with potential customers? One way is to understand the neuroscience behind how consumers make buying decisions. Our emotions drive us more than we think when it comes to making a purchase. Whether it’s a life-altering one… Continue reading How neuroscience will enhance your content marketing strategies

Content strategy and editorial planning tips for 2022

While time seems to have taken on a new meaning during the pandemic, passing by both excruciatingly slowly and unbelievably quickly, some annual milestones never change for marketers. And Q4 means it’s time to start planning content for the new year. To help you get the ball rolling, check out our tips for making sure… Continue reading Content strategy and editorial planning tips for 2022

How to strategically include brand mentions in content marketing

​Content marketing is a more sophisticated alternative to traditional advertising that provides value to the audience. Whether the content is an article, video or radio segment, its purpose is to establish trust and rapport with the target reader, viewer or listener. Of course, while content marketing should be all about benefitting the audience, marketers also… Continue reading How to strategically include brand mentions in content marketing

Upcoming Event | How Content Marketing Can Work Within Your PR Strategy

[vc_row css=”.vc_custom_1618586644468{margin-top: 0px !important;padding-top: 0px !important;}”][vc_column css=”.vc_custom_1618586500674{margin-right: 3% !important;}”][vc_row_inner css=”.vc_custom_1618586744405{margin-right: 5% !important;}”][vc_column_inner][vc_column_text] Upcoming event: April 23rd, 12PM EST According to HubSpot, 70% of marketers are actively investing in content marketing. A good content marketing strategy is an essential element of any communications plan, and one public relations professionals are relying on increasingly for success. Learn… Continue reading Upcoming Event | How Content Marketing Can Work Within Your PR Strategy

Super spring content calendar ideas

It’s time to start planning your Spring 2021 content. While it still feels cold and wintery, warmer weather is around the corner and everyone is looking forward to it. Plus, our News Canada issues are released one month early, so our submission deadlines are approaching. Need help with content ideas? Our editorial team drew on… Continue reading Super spring content calendar ideas

What editors want from News Canada’s content: Media survey

Every year, the Canadian media landscape undergoes profound transformation, adapting to the needs of communities across the country and the influence of digital technology. But no year has been more unexpected than 2020, where the COVID-19 pandemic affected every aspect of the media – from the stories reported on to advertising and distribution. To help… Continue reading What editors want from News Canada’s content: Media survey