Strategy Archives

How neuroscience will enhance your content marketing strategies

When it comes to writing articles for your website, what kinds of content are going to create better traction with potential customers? One way is to understand the neuroscience behind how consumers make buying decisions. Our emotions drive us more than we think when it comes to making a purchase. Whether it’s a life-altering one… Continue reading How neuroscience will enhance your content marketing strategies

Content strategy and editorial planning tips for 2022

While time seems to have taken on a new meaning during the pandemic, passing by both excruciatingly slowly and unbelievably quickly, some annual milestones never change for marketers. And Q4 means it’s time to start planning content for the new year. To help you get the ball rolling, check out our tips for making sure… Continue reading Content strategy and editorial planning tips for 2022

How to strategically include brand mentions in content marketing

Content marketing is a more sophisticated alternative to traditional advertising that provides value to the audience. Whether the content is an article, video or radio segment, its purpose is to establish trust and rapport with the target reader, viewer or listener. Of course, while content marketing should be all about benefitting the audience, marketers also… Continue reading How to strategically include brand mentions in content marketing

Upcoming Event | How Content Marketing Can Work Within Your PR Strategy

Upcoming event: April 23rd, 12PM EST According to HubSpot, 70% of marketers are actively investing in content marketing. A good content marketing strategy is an essential element of any communications plan, and one public relations professionals are relying on increasingly for success. Learn about the benefits and how to include content marketing in your… Continue reading Upcoming Event | How Content Marketing Can Work Within Your PR Strategy

Super spring content calendar ideas

It’s time to start planning your Spring 2021 content. While it still feels cold and wintery, warmer weather is around the corner and everyone is looking forward to it. Plus, our News Canada issues are released one month early, so our submission deadlines are approaching. Need help with content ideas? Our editorial team drew on… Continue reading Super spring content calendar ideas

What editors want from News Canada’s content: Media survey

Every year, the Canadian media landscape undergoes profound transformation, adapting to the needs of communities across the country and the influence of digital technology. But no year has been more unexpected than 2020, where the COVID-19 pandemic affected every aspect of the media – from the stories reported on to advertising and distribution. To help… Continue reading What editors want from News Canada’s content: Media survey

Earned media tools to help you plan your content in 2021

Plan For ideas on when to launch your content, check out our 2021 Editorial Calendar, which highlights content themes by month for the year. Did you know: News Canada (Fifth Story’s media facing name) has been providing content to the media for almost 40 years? This relationship with Canada’s news media outlets has provided us… Continue reading Earned media tools to help you plan your content in 2021

Measuring the impact of PR campaigns with a year-end report

As we head into the final quarter of the year, it is important that you share the effectiveness of your PR campaigns with a year-end report. This will enable you to compare various PR initiatives, reveal successes and identify weaknesses that you can improve upon in the future. Sharing this end-of-year summary report with various… Continue reading Measuring the impact of PR campaigns with a year-end report

3 tips to prepare for your holiday marketing this season

Let’s be honest: businesses have a lot of competition during the holiday season. With retail sales up in every province in Canada as businesses reopened, now is the time to start thinking about your holiday marketing and prepping your online presence to establish yourself when the season kicks off. The average Canadian is expected to… Continue reading 3 tips to prepare for your holiday marketing this season

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