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Content Creation
AODA 2021: What your company needs to know
Posted on Dec 04, 2020 In Content Creation, Distribution, Strategy

AODA 2021: What your company needs to know

In recent years we’ve seen a greater area of focus around the need for “digital accessibility’.” As more people are using the internet, inclusive ...
by Dayna Elliott
Content Creation
Fifth Story produces digital video series with IGNITE
Posted on Nov 23, 2020 In Content Creation, Distribution

Fifth Story produces digital video series with IGNITE

Fifth Story produced a three-part digital video series called Ignition Point with non-profit organization IGNITE, a student union representing more than 30,000 full-time students ...
by Fifth Story
Content Creation
Earned media tools to help you plan your content in 2021
Posted on Nov 18, 2020 In Content Creation, Distribution, Strategy

Earned media tools to help you plan your content in 2021

Plan For ideas on when to launch your content, check out our 2021 Editorial Calendar, which highlights content themes by month for the year. ...
by Victoria Procunier
Content Creation
How to use the power of storytelling to connect with your audience
Posted on Nov 04, 2020 In Content Creation, Distribution, Strategy

How to use the power of storytelling to connect with your audience

Storytelling is your brand’s most powerful tool. Are you using it? Gone are the days when consumers only had a handful of options to ...
by Bianca Mattison-Amos
Content Creation
3 ways google analytics can improve your content marketing strategy
Posted on Oct 16, 2020 In Content Creation, Distribution, Measurement, Strategy

3 ways google analytics can improve your content marketing strategy

Developing content on a consistent basis is a sizable investment and having a proper analytics system in place allows your business to track its ...
by Nadine Liverpool
Content Creation
3 tips to prepare for your holiday marketing this season
Posted on Sep 21, 2020 In Content Creation, Distribution, Measurement, Strategy

3 tips to prepare for your holiday marketing this season

Let’s be honest: businesses have a lot of competition during the holiday season. With retail sales up in every province in Canada as businesses ...
by Nadine Liverpool
Content Creation
Retail landscape leading into the holiday season
Posted on Sep 14, 2020 In Content Creation, Distribution, Strategy

Retail landscape leading into the holiday season

Autumn is in the air. That means it’s time to start planning and executing holiday marketing strategies. By now you’re probably familiar with the ...
by Kate Moore
Content Creation
Fifth Story expands news media expertise with Angie Knight
Posted on Sep 08, 2020 In Content Creation, Distribution, Strategy

Fifth Story expands news media expertise with Angie Knight

We’re excited to announce the latest addition to the Fifth Story team – Angie Knight. Building on our knowledge and expertise in earned services, ...
by Fifth Story
Content Creation
5 tips on how to lead a successful virtual brainstorming session
Posted on Aug 31, 2020 In Content Creation, Strategy

5 tips on how to lead a successful virtual brainstorming session

It’s a common misconception that creativity is a natural skillset that some people are just blessed with; this way of thinking often allows people ...
by Catherine Whiterow
Content Creation
How to get started with influencer marketing
Posted on Aug 25, 2020 In Content Creation, Strategy

How to get started with influencer marketing

Influencer marketing has been around for decades, but with the rise of social media we are seeing why it’s such an integral part of ...
by Nadine Liverpool
Content Creation
3 reasons why your business needs to be on Pinterest
Posted on Aug 19, 2020 In Content Creation, Distribution, Strategy

3 reasons why your business needs to be on Pinterest

While many people label the often-overlooked Pinterest as “just another social network” where moms share their favourite recipes and inspirational quotes, it’s actually so ...
by Nadine Liverpool
Content Creation
5 ways Fifth Story is adapting to the new reality of video shoots
Posted on Aug 11, 2020 In Content Creation, Strategy

5 ways Fifth Story is adapting to the new reality of video shoots

The initial lockdown during Canada’s response to COVID-19 meant shooting on location was practically impossible. As the nation’s case numbers continue to steadily decline ...
by Catherine Whiterow
Content Creation
Fill your fall content calendar with these trending topics
Posted on Jul 29, 2020 In Content Creation, Distribution, Strategy

Fill your fall content calendar with these trending topics

Planning future content for your brand or your client’s blog, social media or PR campaign is never easy, but the pandemic certainly presents new ...
by Vanessa Grant
Content Creation
Earned media: What are the timelines for coverage?
Posted on Jul 22, 2020 In Content Creation, Distribution

Earned media: What are the timelines for coverage?

If you work in communications or public relations, you’re used to the fast-paced timelines of press releases and social media schedules—along with the rapid ...
by Kate Moore
Content Creation
How to extend the value of your content through repurposing
Posted on Jul 16, 2020 In Content Creation, Strategy

How to extend the value of your content through repurposing

Content creation is one of the most crucial aspects of your marketing strategy. High-quality content can help you achieve various goals, including increasing website ...
by Nadine Liverpool
Content Creation
COVID-19: 8 ways to effectively communicate during the pandemic
Posted on Jul 02, 2020 In Content Creation, Distribution, Measurement, Strategy

COVID-19: 8 ways to effectively communicate during the pandemic

It’s a unique time in the world, while marketers are collectively grappling with what this global pandemic means for business moving forward. While things ...
by Nadine Liverpool
Content Creation
Four things to do before you create a YouTube channel for your business
Posted on Jun 23, 2020 In Content Creation, Distribution, Strategy

Four things to do before you create a YouTube channel for your business

When it comes to content marketing, consumers want to connect with brands through video more than ever. By 2021, 80 per cent of the ...
by Nadine Liverpool
Content Creation
Advertorial vs. editorial: What’s the difference?
Posted on Jun 16, 2020 In Content Creation, Distribution

Advertorial vs. editorial: What’s the difference?

Effective marketing is all about communicating the right message to the right person on the right platform. Many brands and PR agencies use both ...
by Vanessa Grant
Content Creation
COVID-19: Lessons on media outreach during the pandemic
Posted on Jun 11, 2020 In Content Creation, Distribution, Strategy

COVID-19: Lessons on media outreach during the pandemic

Now that we’ve been living through a pandemic for over three months, here are some things we’ve learned about media outreach during this time. ...
by Kate Moore
Content Creation
COVID-19: How brands have embraced virtual communications
Posted on May 26, 2020 In Content Creation, Strategy

COVID-19: How brands have embraced virtual communications

As the pandemic continues to have a hold on the world, businesses are looking for unique ways to evolve their marketing strategies in order ...
by Nadine Liverpool
Content Creation
COVID-19: 3 reasons why online advertising remains critical for your business
Posted on May 13, 2020 In Content Creation, Distribution, Strategy

COVID-19: 3 reasons why online advertising remains critical for your business

The effects of COVID-19 continue to evolve around the world, impacting all aspects of life and business as we adapt to this new reality. ...
by Nadine Liverpool
Content Creation
COVID-19: Why adding a webinar to your communications plan is essential
Posted on May 04, 2020 In Content Creation, Strategy

COVID-19: Why adding a webinar to your communications plan is essential

The pandemic is revolutionizing the way audiences consume content and the way marketers engage with consumers. As social media, emails and other forms of ...
by Vanessa Grant
Content Creation
COVID-19: 5 engaging topics to fill your summer content calendar
Posted on Apr 14, 2020 In Content Creation, Distribution, Strategy

COVID-19: 5 engaging topics to fill your summer content calendar

The current global pandemic has thrown all of us for a loop, and that includes our content marketing plans. With so much uncertainty about ...
by Vanessa Grant
Content Creation
COVID-19: 4 alternatives to live-action video
Posted on Apr 06, 2020 In Content Creation, Strategy

COVID-19: 4 alternatives to live-action video

The COVID-19 pandemic continues to have a serious impact on live-action video shoots, as companies are now forced to switch gears with their video ...
by Nadine Liverpool
Content Creation
COVID-19: How to adapt your content marketing strategy
Posted on Mar 27, 2020 In Content Creation, Strategy

COVID-19: How to adapt your content marketing strategy

As we find ourselves in the midst of a global crisis, many companies are facing tough decisions about how to approach their content marketing ...
by Nadine Liverpool
Content Creation
COVID-19: Here for you
Posted on Mar 25, 2020 In Content Creation, Distribution, Measurement, Strategy

COVID-19: Here for you

La version française suit At Fifth Story, the health and well-being of our customers, associates and communities is our top priority. We understand the ...
by Fifth Story
Content Creation
COVID-19: Using radio to reach your audience
Posted on Mar 23, 2020 In Content Creation, Distribution, Measurement, Strategy

COVID-19: Using radio to reach your audience

In our last update, “COVID-19: Media outreach during the pandemic” we shared that we are continuing to see media use of article, radio and ...
by Victoria Procunier
Content Creation
3 ways to supercharge your social media strategy
Posted on Feb 19, 2020 In Content Creation, Strategy

3 ways to supercharge your social media strategy

There’s no denying that social media needs to be a vital component of your overall marketing efforts. Plus, with so much competition for attention ...
by Nadine Liverpool
Content Creation
Five Tips to Crush Your Next Radio Campaign
Posted on Jan 15, 2020 In Content Creation, Distribution

Five Tips to Crush Your Next Radio Campaign

Executing an earned radio campaign for your promotion is a great way to boost coverage for your clients.  But while you might be familiar ...
by Kate Moore
Content Creation
7 Content Marketing Tips and Trends for 2020
Posted on Jan 13, 2020 In Content Creation

7 Content Marketing Tips and Trends for 2020

It’s a new year, which means it’s time for some new ways to improve your content marketing. To help you out, we’ve compiled seven ...
by Fifth Story
Content Creation
How to power up your content marketing game
Posted on Jan 08, 2020 In Content Creation, Strategy

How to power up your content marketing game

Would the Raptors have won the NBA Championship without a game plan? Of course not! How can we expect success without a plan or ...
by Shelley Middlebrook
Content Creation
The importance of colour grading
Posted on Dec 12, 2019 In Content Creation, Strategy

The importance of colour grading

Video… there’s just so much video in our digital world. How do you decide what to watch and once you make that decision, what ...
by Stephen Stanley
Content Creation
Questions Answered: Fifth Story’s EVP of Content & Media, Diane Williams
Posted on Sep 16, 2019 In Content Creation, Distribution, Strategy

Questions Answered: Fifth Story’s EVP of Content & Media, Diane Williams

Diane Williams is Fifth Story’s EVP of Content & Media. Here, she shares insights on how to create content that stands out, where to ...
by Diane Williams
Content Creation
Questions Answered: Fifth Story’s VP of Brand Partnerships, Jeffrey Caruk
Posted on Sep 16, 2019 In Content Creation, Distribution, Strategy

Questions Answered: Fifth Story’s VP of Brand Partnerships, Jeffrey Caruk

Jeffrey Caruk is the Vice President of Brand Partnerships at Fifth Story. Here, he shares his insights on digital ads, the latest way to ...
by Jeffrey Caruk
Content Creation
Common content marketing mistakes – and how to avoid them
Posted on Sep 12, 2019 In Content Creation, Distribution, Strategy

Common content marketing mistakes – and how to avoid them

Content marketing is the best way for brands to truly engage with their customers, but if you’re not careful you can take these efforts ...
by Shelley Middlebrook
Content Creation
Assembling a creative team: Let the project do the talking
Posted on Jul 11, 2019 In Content Creation

Assembling a creative team: Let the project do the talking

Start at the beginning After receiving a strong client brief, rely on your strategic team to understand and provide insight about the target audience, ...
by Stephen Stanley
Content Creation
Pros and cons of recorded video on social media
Posted on Jun 07, 2019 In Content Creation

Pros and cons of recorded video on social media

We previously touched on the pros and cons of live video here, but what are the pros and cons of recorded video? Recorded video ...
by Rachel Gluek
Content Creation
Pros and cons of live video on social media
Posted on May 27, 2019 In Content Creation

Pros and cons of live video on social media

The popularity and prevalence of video on social media channels continue to grow. Videos are no longer a “nice to have” — they are ...
by Rachel Gluek
Content Creation
Creating and measuring a successful content marketing campaign
Posted on May 23, 2019 In Content Creation, Strategy

Creating and measuring a successful content marketing campaign

One of the most common questions we get at Fifth Story is about measuring the success of content marketing. Here, our President Shelley Middlebrook ...
by Shelley Middlebrook
Content Creation
Autoplay is here to stay
Posted on Apr 08, 2019 In Content Creation, Strategy

Autoplay is here to stay

25 years ago, the very first online ad was posted The first digital ad was a banner ad that said, “Have you ever clicked ...
by Rebecca Shevel
Content Creation
Community in a digital world
Posted on Mar 15, 2019 In Content Creation, Strategy

Community in a digital world

Community in a digital world The definition of community is evolving. There was a time when community was taken literally – i.e., people with ...
by Rebecca Shevel
Content Creation
Put some spring in your step…and in your creative
Posted on Mar 06, 2019 In Content Creation

Put some spring in your step…and in your creative

Winter is tough… Hello from Toronto, my morning walk up Woodbine Avenue to the subway station was better this morning for the first time ...
by Stephen Stanley
Content Creation
Maximizing long-form content
Posted on Mar 05, 2019 In Content Creation, Strategy

Maximizing long-form content

What is long-form content? Social media posts need to be easy to read with quick, digestible content. According to Microsoft’s attention span study, our ...
by Rachel Gluek
Content Creation
The Grocery Foundation launches the #ToonieChallenge
Posted on Feb 12, 2019 In Content Creation, Strategy

The Grocery Foundation launches the #ToonieChallenge

The Grocery Foundation (TGF) was looking to raise awareness and drive in-store donations for their annual Toonies for Tummies program.
by Rebecca Shevel
Content Creation
Ruth Douglas wins Governor General’s Award for volunteer work
Posted on Feb 07, 2019 In Content Creation

Ruth Douglas wins Governor General’s Award for volunteer work

Charitable work is rewarding Ruth Douglas, CEO of Fifth Story has been awarded the Sovereign’s Medal for Volunteers, a Governor General’s Award for charitable ...
by Rebecca Shevel
Content Creation
Do you experience “content blur?”
Posted on Feb 06, 2019 In Content Creation

Do you experience “content blur?”

“Content blur” is a phenomenon that causes a person who just read content to forget everything they just learned about. This often occurs when ...
by Rebecca Shevel
Content Creation
Learn, grow & pivot. Fifth Story’s new sizzle reel has launched.
Posted on Nov 06, 2018 In Content Creation, Strategy

Learn, grow & pivot. Fifth Story’s new sizzle reel has launched.

Learn, grow & pivot. As we release a new Fifth Story reel on a (possibly) unsuspecting world, it got me thinking about how much ...
by Stephen Stanley
Content Creation
Sticky content, humour or honesty?
Posted on Oct 24, 2018 In Content Creation, Strategy

Sticky content, humour or honesty?

How do you connect content with your audience? The content you choose to share, regardless of the format it is in, needs to connect ...
by Rebecca Shevel
Content Creation
Ephemeral Marketing — is it here to stay?
Posted on Oct 09, 2018 In Content Creation

Ephemeral Marketing — is it here to stay?

Updated January 2019. Can ephemeral marketing stick around as a communications tactic if it is, by definition, short-lived and only lasts 24 hours? Ephemeral ...
by Rebecca Shevel
Content Creation
The Power of a Headline
Posted on Feb 07, 2018 In Content Creation

The Power of a Headline

How do companies capture our attention? The answer is very simple — through some engaging, sometimes emotional headlines. Until recently, discerning which qualities make ...
by Rebecca Shevel
Content Creation
When Does Creating a Podcast Make Sense?
Posted on Dec 29, 2017 In Content Creation

When Does Creating a Podcast Make Sense?

Podcasts are becoming popular again because they are little gems of entertainment or learning — a peek inside a life or idea you never ...
by Verna Kulish
Content Creation
T-Fal partners with Banglar Rannaghor
Posted on Nov 27, 2017 In Content Creation

T-Fal partners with Banglar Rannaghor

T-Fal has partnered with South Asian recipe influencer, Banglar Rannaghor (BR) to help support the launch of T-fal’s Multicook & Grains in Canada. The ...
by Verna Kulish
Content Creation
Canada Beef partners with Influencer
Posted on Nov 15, 2017 In Content Creation

Canada Beef partners with Influencer

Fifth Story, along with influencer Taylor Kaye collaborated on a video and blog series for CanadaBeef’s #ThinkBeef campaign.  
by Verna Kulish
Content Creation
Design With Everyone in Mind
Posted on Aug 04, 2017 In Content Creation

Design With Everyone in Mind

As content marketers, it is important that anything produced on behalf of a brand resonates with their consumer. In order to achieve this goal, ...
by Millie Davies
Content Creation
Content Marketing in Real-Time: Learnings from B-CON EXPO
Posted on May 01, 2017 In Content Creation, Strategy

Content Marketing in Real-Time: Learnings from B-CON EXPO

This year's opening keynote at B-CON EXPO was mind blowing. The speaker was David Beebe, who up until recently was the VP of Global ...
by Shelley Middlebrook
Content Creation
YouTube’s Spin on Bumper Ads
Posted on Apr 10, 2017 In Content Creation, Strategy

YouTube’s Spin on Bumper Ads

Stepping beyond the four walls of your office is always an effective way to get the creative juices flowing. Industry conferences can be particularly ...
by Shelley Middlebrook
Content Creation
The Emotional Impact of Great Content
Posted on Mar 13, 2017 In Content Creation

The Emotional Impact of Great Content

Truly great content almost always left me wanting to cry, think twice about something, or laugh out loud (not just laugh in my head, ...
by Tina Raftopoulos
Content Creation
How to write killer content for SEO
Posted on Feb 21, 2017 In Content Creation

How to write killer content for SEO

You want content on your site to be read, shared and discussed. If it's killer, Google will reward you. But how can you generate ...
by Fifth Story

Fifth Story, 5th Story, News Canada, L'edition Nouvelles and News North America are either registered trademarks or trademarks of News Canada Inc.

All rights reserved. | Privacy Policy | Accessibility

Fifth Story, 5th Story, News Canada, L'edition Nouvelles and News North America are either registered trademarks or trademarks of News Canada Inc.

All rights reserved. | Privacy Policy | Accessibility policy

COVID-19: Update on Fifth Story operations — Le point sur les activités chez Fifth Story.