Posted on Jan 03, 2022 In Content Creation
To help build awareness and trust with your target audience, a great tactic to add to your communications outreach is lifestyle editorial content. This ...
Posted on Nov 18, 2021 In Content Creation, Strategy
When it comes to writing articles for your website, what kinds of content are going to create better traction with potential customers? One way ...
Posted on Oct 20, 2021 In Content Creation, Distribution, Strategy
While time seems to have taken on a new meaning during the pandemic, passing by both excruciatingly slowly and unbelievably quickly, some annual milestones ...
Posted on Aug 31, 2021 In Content Creation
Despite soaring temperatures across the country, it’s time to start thinking about holiday content-marketing campaigns. Getting your ideas brewing now, with fall creeping ever ...
Posted on Jul 13, 2021 In Content Creation, Distribution
Effective marketing is all about communicating the right message to the right person on the right platform. Many brands and PR agencies use both ...
Posted on Jun 01, 2021 In Content Creation
For any content marketing project, there’s usually a point when you require approvals. Whether you’re an agency who needs client sign off or a ...
Posted on Apr 23, 2021 In Content Creation, Strategy
Content marketing is a more sophisticated alternative to traditional advertising that provides value to the audience. Whether the content is an article, video or ...
Posted on Apr 06, 2021 In Content Creation
As we gear up for another summer living with COVID-19 restrictions, it’s time to plan brand and editorial content. We have a better idea ...
Posted on Feb 11, 2021 In Content Creation, Distribution, Strategy
It’s time to start planning your Spring 2021 content. While it still feels cold and wintery, warmer weather is around the corner and everyone ...
Posted on Jan 18, 2021 In Content Creation, Distribution, Measurement, Strategy
Every year, the Canadian media landscape undergoes profound transformation, adapting to the needs of communities across the country and the influence of digital technology. ...
Posted on Dec 04, 2020 In Content Creation, Distribution, Strategy
In recent years we’ve seen a greater area of focus around the need for “digital accessibility’.” As more people are using the internet, inclusive ...
Posted on Nov 23, 2020 In Content Creation, Distribution
Fifth Story produced a three-part digital video series called Ignition Point with non-profit organization IGNITE, a student union representing more than 30,000 full-time students ...
Posted on Nov 18, 2020 In Content Creation, Distribution, Strategy
Plan For ideas on when to launch your content, check out our 2021 Editorial Calendar, which highlights content themes by month for the year. ...
Posted on Nov 04, 2020 In Content Creation, Distribution, Strategy
Storytelling is your brand’s most powerful tool. Are you using it? Gone are the days when consumers only had a handful of options to ...
Posted on Oct 16, 2020 In Content Creation, Distribution, Measurement, Strategy
Developing content on a consistent basis is a sizable investment and having a proper analytics system in place allows your business to track its ...
Posted on Sep 21, 2020 In Content Creation, Distribution, Measurement, Strategy
Let’s be honest: businesses have a lot of competition during the holiday season. With retail sales up in every province in Canada as businesses ...
Posted on Sep 14, 2020 In Content Creation, Distribution, Strategy
Autumn is in the air. That means it’s time to start planning and executing holiday marketing strategies. By now you’re probably familiar with the ...
Posted on Sep 08, 2020 In Content Creation, Distribution, Strategy
We’re excited to announce the latest addition to the Fifth Story team – Angie Knight. Building on our knowledge and expertise in earned services, ...
Posted on Aug 31, 2020 In Content Creation, Strategy
It’s a common misconception that creativity is a natural skillset that some people are just blessed with; this way of thinking often allows people ...
Posted on Aug 25, 2020 In Content Creation, Strategy
Influencer marketing has been around for decades, but with the rise of social media we are seeing why it’s such an integral part of ...
Posted on Aug 19, 2020 In Content Creation, Distribution, Strategy
While many people label the often-overlooked Pinterest as “just another social network” where moms share their favourite recipes and inspirational quotes, it’s actually so ...
Posted on Aug 11, 2020 In Content Creation, Strategy
The initial lockdown during Canada’s response to COVID-19 meant shooting on location was practically impossible. As the nation’s case numbers continue to steadily decline ...
Posted on Jul 29, 2020 In Content Creation, Distribution, Strategy
Planning future content for your brand or your client’s blog, social media or PR campaign is never easy, but the pandemic certainly presents new ...
Posted on Jul 22, 2020 In Content Creation, Distribution
If you work in communications or public relations, you’re used to the fast-paced timelines of press releases and social media schedules—along with the rapid ...
Posted on Jul 16, 2020 In Content Creation, Strategy
Content creation is one of the most crucial aspects of your marketing strategy. High-quality content can help you achieve various goals, including increasing website ...
Posted on Jul 02, 2020 In Content Creation, Distribution, Measurement, Strategy
It’s a unique time in the world, while marketers are collectively grappling with what this global pandemic means for business moving forward. While things ...
Posted on Jun 23, 2020 In Content Creation, Distribution, Strategy
When it comes to content marketing, consumers want to connect with brands through video more than ever. By 2021, 80 per cent of the ...
Posted on Jun 11, 2020 In Content Creation, Distribution, Strategy
Now that we’ve been living through a pandemic for over three months, here are some things we’ve learned about media outreach during this time. ...
Posted on May 26, 2020 In Content Creation, Strategy
As the pandemic continues to have a hold on the world, businesses are looking for unique ways to evolve their marketing strategies in order ...
Posted on May 13, 2020 In Content Creation, Distribution, Strategy
The effects of COVID-19 continue to evolve around the world, impacting all aspects of life and business as we adapt to this new reality. ...
Posted on May 04, 2020 In Content Creation, Strategy
The pandemic is revolutionizing the way audiences consume content and the way marketers engage with consumers. As social media, emails and other forms of ...
Posted on Apr 14, 2020 In Content Creation, Distribution, Strategy
The current global pandemic has thrown all of us for a loop, and that includes our content marketing plans. With so much uncertainty about ...
Posted on Apr 06, 2020 In Content Creation, Strategy
The COVID-19 pandemic continues to have a serious impact on live-action video shoots, as companies are now forced to switch gears with their video ...
Posted on Mar 27, 2020 In Content Creation, Strategy
As we find ourselves in the midst of a global crisis, many companies are facing tough decisions about how to approach their content marketing ...
Posted on Mar 25, 2020 In Content Creation, Distribution, Measurement, Strategy
La version française suit At Fifth Story, the health and well-being of our customers, associates and communities is our top priority. We understand the ...
Posted on Mar 23, 2020 In Content Creation, Distribution, Measurement, Strategy
In our last update, “COVID-19: Media outreach during the pandemic” we shared that we are continuing to see media use of article, radio and ...
Posted on Feb 19, 2020 In Content Creation, Strategy
There’s no denying that social media needs to be a vital component of your overall marketing efforts. Plus, with so much competition for attention ...
Posted on Jan 15, 2020 In Content Creation, Distribution
Executing an earned radio campaign for your promotion is a great way to boost coverage for your clients. But while you might be familiar ...
Posted on Jan 13, 2020 In Content Creation
It’s a new year, which means it’s time for some new ways to improve your content marketing. To help you out, we’ve compiled seven ...
Posted on Jan 08, 2020 In Content Creation, Strategy
Would the Raptors have won the NBA Championship without a game plan? Of course not! How can we expect success without a plan or ...
Posted on Dec 12, 2019 In Content Creation, Strategy
Video… there’s just so much video in our digital world. How do you decide what to watch and once you make that decision, what ...
Posted on Sep 16, 2019 In Content Creation, Distribution, Strategy
Diane Williams is Fifth Story’s EVP of Content & Media. Here, she shares insights on how to create content that stands out, where to ...
Posted on Sep 16, 2019 In Content Creation, Distribution, Strategy
Jeffrey Caruk is the Vice President of Brand Partnerships at Fifth Story. Here, he shares his insights on digital ads, the latest way to ...
Posted on Sep 12, 2019 In Content Creation, Distribution, Strategy
Content marketing is the best way for brands to truly engage with their customers, but if you’re not careful you can take these efforts ...
Posted on Jul 11, 2019 In Content Creation
Start at the beginning After receiving a strong client brief, rely on your strategic team to understand and provide insight about the target audience, ...
Posted on Jun 07, 2019 In Content Creation
We previously touched on the pros and cons of live video here, but what are the pros and cons of recorded video? Recorded video ...
Posted on May 27, 2019 In Content Creation
The popularity and prevalence of video on social media channels continue to grow. Videos are no longer a “nice to have” — they are ...
Posted on May 23, 2019 In Content Creation, Strategy
One of the most common questions we get at Fifth Story is about measuring the success of content marketing. Here, our President Shelley Middlebrook ...
Posted on Apr 08, 2019 In Content Creation, Strategy
25 years ago, the very first online ad was posted The first digital ad was a banner ad that said, “Have you ever clicked ...
Posted on Mar 15, 2019 In Content Creation, Strategy
Community in a digital world The definition of community is evolving. There was a time when community was taken literally – i.e., people with ...
Posted on Mar 06, 2019 In Content Creation
Winter is tough… Hello from Toronto, my morning walk up Woodbine Avenue to the subway station was better this morning for the first time ...
Posted on Mar 05, 2019 In Content Creation, Strategy
What is long-form content? Social media posts need to be easy to read with quick, digestible content. According to Microsoft’s attention span study, our ...
Posted on Feb 12, 2019 In Content Creation, Strategy
The Grocery Foundation (TGF) was looking to raise awareness and drive in-store donations for their annual Toonies for Tummies program.
Posted on Feb 07, 2019 In Content Creation
Charitable work is rewarding Ruth Douglas, CEO of Fifth Story has been awarded the Sovereign’s Medal for Volunteers, a Governor General’s Award for charitable ...
Posted on Feb 06, 2019 In Content Creation
“Content blur” is a phenomenon that causes a person who just read content to forget everything they just learned about. This often occurs when ...
Posted on Nov 06, 2018 In Content Creation, Strategy
Learn, grow & pivot. As we release a new Fifth Story reel on a (possibly) unsuspecting world, it got me thinking about how much ...
Posted on Oct 24, 2018 In Content Creation, Strategy
How do you connect content with your audience? The content you choose to share, regardless of the format it is in, needs to connect ...
Posted on Oct 09, 2018 In Content Creation
Updated January 2019. Can ephemeral marketing stick around as a communications tactic if it is, by definition, short-lived and only lasts 24 hours? Ephemeral ...
Posted on Feb 07, 2018 In Content Creation
How do companies capture our attention? The answer is very simple — through some engaging, sometimes emotional headlines. Until recently, discerning which qualities make ...
Posted on Dec 29, 2017 In Content Creation
Podcasts are becoming popular again because they are little gems of entertainment or learning — a peek inside a life or idea you never ...
Posted on Nov 27, 2017 In Content Creation
T-Fal has partnered with South Asian recipe influencer, Banglar Rannaghor (BR) to help support the launch of T-fal’s Multicook & Grains in Canada. The ...
Posted on Nov 15, 2017 In Content Creation
Fifth Story, along with influencer Taylor Kaye collaborated on a video and blog series for CanadaBeef’s #ThinkBeef campaign.
Posted on Aug 04, 2017 In Content Creation
As content marketers, it is important that anything produced on behalf of a brand resonates with their consumer. In order to achieve this goal, ...
Posted on May 01, 2017 In Content Creation, Strategy
This year's opening keynote at B-CON EXPO was mind blowing. The speaker was David Beebe, who up until recently was the VP of Global ...
Posted on Apr 10, 2017 In Content Creation, Strategy
Stepping beyond the four walls of your office is always an effective way to get the creative juices flowing. Industry conferences can be particularly ...
Posted on Mar 13, 2017 In Content Creation
Truly great content almost always left me wanting to cry, think twice about something, or laugh out loud (not just laugh in my head, ...
Posted on Feb 21, 2017 In Content Creation
You want content on your site to be read, shared and discussed. If it's killer, Google will reward you. But how can you generate ...