Posted on Mar 27, 2020 In Content Creation, Strategy
As we find ourselves in the midst of a global crisis, many companies are facing tough decisions about how to approach their content marketing ...
Posted on Mar 25, 2020 In Content Creation, Distribution, Measurement, Strategy
La version française suit At Fifth Story, the health and well-being of our customers, associates and communities is our top priority. We understand the ...
Posted on Mar 23, 2020 In Content Creation, Distribution, Measurement, Strategy
In our last update, “COVID-19: Media outreach during the pandemic” we shared that we are continuing to see media use of article, radio and ...
Posted on Feb 19, 2020 In Content Creation, Strategy
There’s no denying that social media needs to be a vital component of your overall marketing efforts. Plus, with so much competition for attention ...
Posted on Jan 15, 2020 In Content Creation, Distribution
Executing an earned radio campaign for your promotion is a great way to boost coverage for your clients. But while you might be familiar ...
Posted on Jan 13, 2020 In Content Creation
It’s a new year, which means it’s time for some new ways to improve your content marketing. To help you out, we’ve compiled seven ...
Posted on Jan 08, 2020 In Content Creation, Strategy
Would the Raptors have won the NBA Championship without a game plan? Of course not! How can we expect success without a plan or ...
Posted on Dec 12, 2019 In Content Creation, Strategy
Video… there’s just so much video in our digital world. How do you decide what to watch and once you make that decision, what ...
Posted on Sep 16, 2019 In Content Creation, Distribution, Strategy
Diane Williams is Fifth Story’s EVP of Content & Media. Here, she shares insights on how to create content that stands out, where to ...
Posted on Sep 16, 2019 In Content Creation, Distribution, Strategy
Jeffrey Caruk is the Vice President of Brand Partnerships at Fifth Story. Here, he shares his insights on digital ads, the latest way to ...
Posted on Sep 12, 2019 In Content Creation, Distribution, Strategy
Content marketing is the best way for brands to truly engage with their customers, but if you’re not careful you can take these efforts ...
Posted on Jul 11, 2019 In Content Creation
Start at the beginning After receiving a strong client brief, rely on your strategic team to understand and provide insight about the target audience, ...
Posted on Jun 07, 2019 In Content Creation
We previously touched on the pros and cons of live video here, but what are the pros and cons of recorded video? Recorded video ...
Posted on May 27, 2019 In Content Creation
The popularity and prevalence of video on social media channels continue to grow. Videos are no longer a “nice to have” — they are ...
Posted on May 23, 2019 In Content Creation, Strategy
One of the most common questions we get at Fifth Story is about measuring the success of content marketing. Here, our President Shelley Middlebrook ...
Posted on Apr 08, 2019 In Content Creation, Strategy
25 years ago, the very first online ad was posted The first digital ad was a banner ad that said, “Have you ever clicked ...
Posted on Mar 15, 2019 In Content Creation, Strategy
Community in a digital world The definition of community is evolving. There was a time when community was taken literally – i.e., people with ...
Posted on Mar 06, 2019 In Content Creation
Winter is tough… Hello from Toronto, my morning walk up Woodbine Avenue to the subway station was better this morning for the first time ...
Posted on Mar 05, 2019 In Content Creation, Strategy
What is long-form content? Social media posts need to be easy to read with quick, digestible content. According to Microsoft’s attention span study, our ...
Posted on Feb 12, 2019 In Content Creation, Strategy
The Grocery Foundation (TGF) was looking to raise awareness and drive in-store donations for their annual Toonies for Tummies program.
Posted on Feb 07, 2019 In Content Creation
Charitable work is rewarding Ruth Douglas, CEO of Fifth Story has been awarded the Sovereign’s Medal for Volunteers, a Governor General’s Award for charitable ...
Posted on Feb 06, 2019 In Content Creation
“Content blur” is a phenomenon that causes a person who just read content to forget everything they just learned about. This often occurs when ...
Posted on Nov 06, 2018 In Content Creation, Strategy
Learn, grow & pivot. As we release a new Fifth Story reel on a (possibly) unsuspecting world, it got me thinking about how much ...
Posted on Oct 24, 2018 In Content Creation, Strategy
How do you connect content with your audience? The content you choose to share, regardless of the format it is in, needs to connect ...
Posted on Oct 09, 2018 In Content Creation
Updated January 2019. Can ephemeral marketing stick around as a communications tactic if it is, by definition, short-lived and only lasts 24 hours? Ephemeral ...
Posted on Feb 07, 2018 In Content Creation
How do companies capture our attention? The answer is very simple — through some engaging, sometimes emotional headlines. Until recently, discerning which qualities make ...
Posted on Dec 29, 2017 In Content Creation
Podcasts are becoming popular again because they are little gems of entertainment or learning — a peek inside a life or idea you never ...
Posted on Nov 27, 2017 In Content Creation
T-Fal has partnered with South Asian recipe influencer, Banglar Rannaghor (BR) to help support the launch of T-fal’s Multicook & Grains in Canada. The ...
Posted on Nov 15, 2017 In Content Creation
Fifth Story, along with influencer Taylor Kaye collaborated on a video and blog series for CanadaBeef’s #ThinkBeef campaign.
Posted on Aug 04, 2017 In Content Creation
As content marketers, it is important that anything produced on behalf of a brand resonates with their consumer. In order to achieve this goal, ...
Posted on May 01, 2017 In Content Creation, Strategy
This year's opening keynote at B-CON EXPO was mind blowing. The speaker was David Beebe, who up until recently was the VP of Global ...
Posted on Apr 10, 2017 In Content Creation, Strategy
Stepping beyond the four walls of your office is always an effective way to get the creative juices flowing. Industry conferences can be particularly ...
Posted on Mar 13, 2017 In Content Creation
Truly great content almost always left me wanting to cry, think twice about something, or laugh out loud (not just laugh in my head, ...
Posted on Feb 21, 2017 In Content Creation
You want content on your site to be read, shared and discussed. If it's killer, Google will reward you. But how can you generate ...