Fifth Story produced a three-part digital video series called Ignition Point with non-profit organization IGNITE, a student union representing more than 30,000 full-time students ...
While many people label the often-overlooked Pinterest as “just another social network” where moms share their favourite recipes and inspirational quotes, it’s actually so ...
The initial lockdown during Canada’s response to COVID-19 meant shooting on location was practically impossible. As the nation’s case numbers continue to steadily decline ...
If you work in communications or public relations, you’re used to the fast-paced timelines of press releases and social media schedules—along with the rapid ...
Content creation is one of the most crucial aspects of your marketing strategy. High-quality content can help you achieve various goals, including increasing website ...
It’s a unique time in the world, while marketers are collectively grappling with what this global pandemic means for business moving forward. While things ...
The pandemic is revolutionizing the way audiences consume content and the way marketers engage with consumers. As social media, emails and other forms of ...
La version française suit At Fifth Story, the health and well-being of our customers, associates and communities is our top priority. We understand the ...
Start at the beginning After receiving a strong client brief, rely on your strategic team to understand and provide insight about the target audience, ...
One of the most common questions we get at Fifth Story is about measuring the success of content marketing. Here, our President Shelley Middlebrook ...
What is long-form content? Social media posts need to be easy to read with quick, digestible content. According to Microsoft’s attention span study, our ...
Charitable work is rewarding Ruth Douglas, CEO of Fifth Story has been awarded the Sovereign’s Medal for Volunteers, a Governor General’s Award for charitable ...
Updated January 2019. Can ephemeral marketing stick around as a communications tactic if it is, by definition, short-lived and only lasts 24 hours? Ephemeral ...
How do companies capture our attention? The answer is very simple — through some engaging, sometimes emotional headlines. Until recently, discerning which qualities make ...
T-Fal has partnered with South Asian recipe influencer, Banglar Rannaghor (BR) to help support the launch of T-fal’s Multicook & Grains in Canada. The ...
Stepping beyond the four walls of your office is always an effective way to get the creative juices flowing. Industry conferences can be particularly ...