As we gear up for what we hope will be a COVID-free summer, it’s time to plan brand and editorial content.
When it comes to topic ideas for earned articles, radio or video segments, the editorial team at Fifth Story has a few recommendations that are likely to be a hit with the media and audiences:
Always popular among Canadians wishing to make the most of our precious few summer months, content around outdoor living is sure to trend again. Think gardening tips, backyard décor trends and outdoor home maintenance.
Summer and barbecue recipes
It’s time to get backyard entertaining in full swing. Whether it is intimate gatherings with a small guest list or the family reunion that got postponed, editors are looking for creative recipes for the grill, refreshing cocktail ideas and summertime entertaining tips.
Making the most of vacation time
While most of us have been holding off on vacations for the last couple of years, this might be the one where we get out and travel. Whether vacationing abroad or a jaunt out of town, content that delivers new ideas on what to do for vacation days and how to travel on a budget should generate positive coverage from editors.
Beat the heat this summer
Although it may feel unseasonable now, when temperatures start to sizzle outside, we will be looking for articles on summer recipe ideas, how to play safe in the heat and fun ways to stay cool on a hot day. Those will be smart bets to distribute to the media.
Top tips to combat inflation
As inflation continues to run hot, themes on everyone’s mind include budgeting, money-saving strategies that address rising food costs, increasing interest rates and lingering supply issues. Content that offers ideas on how to beat the high costs at home will resonate with consumers – just be sure to be sensitive in your approach, avoid talking down to them and provide real value.
Get advice on your next outreach campaign by reaching out to our editorial team at firstname.lastname@example.org.