Content Creation

Content Creation

We have an in-house content studio powered by our creative director, graphic designers, video editors, video and radio producers/directors/scriptwriters, brand journalists, photographers, videographers and copy editors. This enables us to keep a high level of creative control and quality, as well as control costs for savings we pass on to our clients. We develop creative for you with specific media channels, platforms and audiences in mind. Whether it’s video for sound-down environments on social and OOH (Out Of Home), vertical video to enhance the mobile experience, or blogs written with your search results in mind, our team creates content with the goal of effectively connecting with your target audience at key points along their buying journey.

branded video

From live action to motion graphic videos, our award-winning producers and directors expertly navigate each project to fruition. This includes concept development, storyboarding, scriptwriting, casting, multilingual voiceover, location scouting, shooting and directing. Post-production specialists will edit and colour-grade footage. Our team works on stop-motion, animation, and animated infographics, and can adapt content to the client’s individual needs when required, such as closed captioning or descriptive video.

Brand journalism

Our journalists develop brand narratives that work for paid, earned, owned and shared platforms. Our writers and editors deliver custom content to meet a range of client needs, producing copy specially designed for media, blogs, websites, social posts, brochures and press materials.

branded audio

Fifth Story’s audio production team develops client’s key messages into a script complete with voice talent and music. From radio spots to informative audio news releases and podcasts, our team can create engaging audio messaging for your brand.

social media

Our social media team pairs visual assets and accompanying copy to create memorable, on-brand and playful social media assets. These can stand alone or be part of any campaign, including one with contests and surveys. Our in-house production team creates animated GIFs, boomerangs, short videos and stills designed to stand out.

graphics & design

Our graphics and design team works with the customer experience and brand attributes in mind when creating highly visual and appealing websites, brochures, advertisements, logos, sales and marketing materials, packaging and promotions.

influencer marketing programs

Work with Fifth Story to find authentic influencers to create content that properly represents your brand and connects with their followers. Choose from lifestyle, home improvement and décor, cooking and entertaining, and business influencers.