Branded Content Distribution

Branded Content Distribution

Fifth Story uses integrated distribution channels to amplify brand messaging across Canada. We utilize the PESO (paid, earned, shared and owned) model made popular by Gini Dietrich, author of Spin Sucks, to secure coverage. Our expert production and distribution methods provide guaranteed impressions through paid and earned media while optimizing content for engagement and leveraging client-owned marketing channels.

Venn diagram illustrating the PESO model, a media strategy that blends paid, earned, shared and owned media.

earned media

Fifth Story has a long-term trusted relationship with Canada’s traditional and new media, including newspapers, magazines, radio stations, websites and blogs. English and French media outlets look to us for copyright-free lifestyle content. For our traditional consumer earned media services we guarantee results and handle the media monitoring and reporting in MRP. These services cover articles, radio and video both nationally and regionally.

For more targeted PR efforts, our editorial and media relations team will develop custom programs that are often complimented by paid tactics.

paid media

Fifth Story’s team of content strategists can help further amplify your content to targeted audiences in social, digital, TV, print and OOH (Out Of Home) to maximize your content marketing goals. Our team will execute multi-platform campaigns for video views, lead generation, engagement, website clicks-thrus and more. By using a targeted approach to content promotion, we extend reach and increase content engagement to drive conversion rates.

Owned & Shared media

Each company and brand should operate as their own media company, working to build audiences that they continuously connect with across their website, e-newsletters, and social channels. We can help you develop campaigns that drive traffic, increase open rates, grow followers and improve search results. From social media community management to SEM and email marketing campaigns, we will help you grow your media infrastructure.

fifth story media distribution channels

For Your Life

If you don’t have access to social channels or are looking for a third-party endorsement, we can drive awareness and engagement with our For Your Life integrated social and digital channels, including posting and sponsored campaigns. For Your Life provides lifestyle content to Canadians.

Work team scrolling through the For Your LIfe YouTub e channel