Content Marketing Strategy

Content Marketing Strategy

Our process starts with a holistic and inclusive approach tailored to each client. We create strategies that are based on the client’s current situation, access to resources and desired outcomes. We develop a potential roadmap for achieving goals, priorities, benchmarks and timelines.

The first phase is discovery and research, which includes a client briefing plus an audit and analysis of the marketplace and media landscape. We then identify audience segments and personas and map the consumer journey to understand how we can most effectively engage with the target audience.

Through research and data, we identify consumer and category insights that help to illustrate how the brand/company can set itself apart from the competition and build a stronger connection with their audience segments. Based on these insights we understand where the key audience segments spend their time and are most likely to be open to or seek out communications.

We then use this information to identify the most effective media channels and methods of communication (including partnerships) to develop targeted messaging for each specific platform that connects with the right audiences and stands out in increasingly crowded spaces. We consider all touch points – including paid, earned, shared and owned channels – prioritizing options based on budget, resources and results. Lastly, we work with our client to develop agreed-upon timelines, key performance indicators, benchmarks and goals that deliver within budget.