Matt Chong has joined the Fifth Story team as vice president, brand partnerships in Toronto, Ontario. Matt joins us with 10 years of industry experience. As the current president of the Toronto chapter of the American Marketing Association, Matt brings a strong background of experiential marketing initiatives and has worked for notable brands such as RBC, P&G, Nissan Canada, FCA and more.“I’m really excited to join the team at Fifth Story. As content continues to be the primary driver in the marketing mix, Fifth Story’s holistic approach is a unique offering in the marketplace. I’m looking forward to building larger integrated partnerships with our clients.”

“Matt’s experience in brand partnerships with agencies and media, plus his work with Canada’s top marketers at the AMA, builds on Fifth Story’s strategic brand group. The hiring is part of our evolution to meet our clients’ need for consultation on content marketing and brand strategy for everything from content development to amplification and martech solutions,” says Shelley Middlebrook, president.