PUBLIC SAFETY CANADA
THE ASK:
Raise awareness about safely buying cannabis online, how to recognize legal cannabis purchasing sources and understanding the dangers of driving while under the influence of drugs.
THE SOLUTION:
Two series of radio, articles and videos were developed to reach various audiences across Canada and help how what to look for on legal cannabis packaging and how to ensure you’re using an authorized site when ordering online.
Additional articles and radio spots focused on understanding the dangers of driving while using drugs and how to recognize legal cannabis while shopping online.
THE RESULTS:
These two national bilingual video, article and radio outreach campaigns combined to generate more than 315 clips from print, broadcast and online sources with an audience reach of over 20.5 million.
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