For ideas on when to launch your content, check out our 2021 Editorial Calendar, which highlights content themes by month for the year.

Did you know: News Canada (Fifth Story’s media facing name) has been providing content to the media for almost 40 years? This relationship with Canada’s news media outlets has provided us insights in helping our client’s create meaningful content with guaranteed pickup.

Download the calendar here:


Use our article topic brief as a worksheet to assemble the information you are thinking of using for content. Our editorial and media team will review to provide feedback on the topics and/or headlines with suggestions to help increase the chances of pickup. We recommend getting this feedback before seeking approval on the topics or you begin the writing process, so that we can provide you with the most up-to-date information from our editorial lineup and media feedback.

Did you know: We require a minimum of three story angles to activate our audience guarantee? This helps create and differentiate your content for media pickup, we can help provide feedback on topics and provide suggestions.

Download the article topic brief here:


Check out our tips and insights on best practices for creating earned content. Our writing guidelines include tips on creating headlines, how to include branding as well as how to work with specific industry content such as from health or pharmaceuticals.

Did you know: Fifth Story offers writing services to help with the creative process; we apply our knowledge of the news media to create content that includes a company’s key messages in the neutral editorial format the media expect.

Download our writing guidelines here:

For specific information around your industry, reach out to your account manager or feel free to contact us at