Short on time? Need third-party analysis? The team at MRP can expertly help.

MRP, which stands for Media Rating Points, is the Canadian standard in media measurement. It’s governed by the measurement committee of the Canadian Public Relations Society (CPRS) and managed by Fifth Story.

Content analysis is a necessary part of media relations that can be time-consuming. MRP offers custom analysis on an ongoing basis, for one-off reports and for awards submissions.

Benefits of ongoing custom reports by MRP:

  • Reports updated daily
  • Access anytime to reports
  • Professional analysis consultation and review
  • Saves your team time
  • On-the-fly editing
  • Reports delivered weekly, monthly or quarterly
  • Experts in the national measurement standards

Benefits of one-off and awards reporting:

  • Third-party analysis
  • Impartial/unbiased reporting on criteria and tone
  • Delivered on time
  • Experts in the national measurement standards
  • Saves your already busy team time
  • Professional analysis consultation and review

The MRP team will consult with you on what criteria are needed, what your KPIs are and build your reports. We will edit and add as needed in accordance with the national measurement standards that MRP adheres to.

Click here to learn how the MRP team can save you time. You can also reach MRP via email at