• Français
Posted on January 4, 2023
in Content Creation

Improve your writing by using trusted sources

Despite what some might say, facts matter. If you inadvertently publish inaccurate information, it may tarnish your reputation as a reliable resource. Which is why you should use only the most trusted and accurate sources when researching the material for your content. Here are some of the sources our writers use for researching articles and verifying the details

Statistics Canada

For authoritative and detailed information on all aspects of Canadians’ lives, Stats Canada is the place to turn to. The searchable site has current and historic data on our demographics, the economy, healthcare and much, much more.

Canadian Geographical Names Database

If you’re not sure if there’s an uppercase T in MacTier, Ontario’s name (there is) or if Alberta’s Headed-Smashed-In Buffalo Jump is a real place name with two hyphens (it is and there are), you can search on Natural Resources Canada’s database for the official spelling of the names of municipalities, waterbodies, mountains and more.

 

Pro tip: Whether you’re looking for details on the economy or healthcare, the environment or tourism, Canada.ca is the portal that will lead you to the sites for the various federal departments and agencies where you’ll find trustworthy, fact-check information.

CIA World Fact Book

For statistics and other information on every other place on the planet, the CIA maintains a detailed encyclopedia of regularly updated information on 266 countries and territories.

Snopes

Not sure if something’s a fact, rumour or urban legend? For nearly 30 years, Snopes has been debunking classic urban legends and the latest viral misinformation, rating each as true or false, or nuanced if it’s not a black-and-white issue. The Duke Reporters’ Lab also maintains a list of fact-checking sites from around the world.

Wikipedia

Wikipedia can be a good place to start when trying to research a new subject. But be aware that it’s not fact-checked, and its open-platform system leaves it open to mischievous or malevolent hacking.

 

In one infamous – and humorous – example: prior to airing an episode of the TV show 30 Rock, series staff altered the Janis Joplin bio page to say that the singer “speed walked everywhere and was afraid of toilets,” so when that plot point came up in the episode, it was live on the site.

 

Feel free to use Wikipedia as a lead for ideas and material, then, use other reputable sources to confirm any details you plan to include in your content.

The Canadian Press Stylebook

If you want to speak the language of the editors and broadcasters whose eyes you’re trying to catch, the Canadian Press Stylebook is the encyclopaedia for media outlets in terms of spelling, form and grammar. It’s available in print and digital editions.

2022 State of the Media

In December, communications platform Cision released its 13th annual State of the Media report (free registration required to download). The number one issue facing the 3,800 journalists polled: The fight against fake news. See above.

 

The number two issue: “Challenges around staffing and resources.” Journalists are being asked to write more stories – nearly 30 per cent write 10 or more stories a week – and 43 per cent of them cover five or more beats at a time.

 

That is why 3,000+ editors and producers who are looking for quality resources and content, turn to one simple solution every month: News Canada’s copyright-free articles.

Don’t forget your deadlines

While you’re putting together your fact-checked material, here are the upcoming deadlines for April content with News Canada:

  • Topic briefs: March 1, 2023
  • Article drafts: March 13, 2023
  • Radio production briefs: April 3, 2023
  • Video production briefs: March 1, 2023
Share on facebook
Share on twitter
Share on linkedin
Content Creation

6 ways to improve your content marketing strategy in 2023

9 December 2022

You know you need to communicate with your audience. But do you know sure ways for how to reach them? See our proposed tips below

Read More »

How to improve your writing – don’t believe the myth of multitasking

30 October 2022

In our culture, the ability to multitask is often worn as a badge of honour. Picture the heroic manager who can lead a virtual meeting

Read More »

Media never dies, it just evolves

30 October 2022

Nearly a century ago, an article in the March 1922 issue of trade magazine Radio News boasted about a time they envisioned in their near

Read More »

LIKE WHAT YOU'RE READING?
SUBSCRIBE TO #CONTENTTALKS NEWSLETTER.

Want to learn more about how we can guarantee results for you content?

GET IN TOUCH

CORPORATE OFFICE

TORONTO

920 Yonge St., Suite 509
Toronto, ON M4W 3C7
e. info@fifthstory.com
t. 416.599.9900

OTTAWA

613.241.9900

REST OF CANADA

1.888.855.6397

Agency5s, Fifth Story, News Canada, L'edition Nouvelles and News North America are either registered trademarks or trademarks of News Canada Inc.

All rights reserved. | Privacy Policy | Accessibility

Facebook-f Instagram Linkedin-in Twitter

Agency5s, Fifth Story, News Canada, L'edition Nouvelles and News North America are either registered trademarks or trademarks of News Canada Inc.

All rights reserved. | Privacy Policy | Accessibility

Visit our creative solutions agencyAgency 5sVisitez notre agence de solutions créatives

  • home
  • Capabilities
  • Work
  • Blog
  • MRP
  • Contact
  • English
    • Français
Menu
  • home
  • Capabilities
  • Work
  • Blog
  • MRP
  • Contact
  • English
    • Français