At Fifth Story, we understand the fast-paced nature of holiday campaigns and are here to help you navigate the process. Below is how we can work with you to meet your holiday content goals. Reach out to us at info@fifthstory.com if you need help with tighter deadlines.
Submission timelines for December campaigns
Stay on track with our production timelines to ensure your content is featured in December.
Here’s what you need to know:
December articles
- Submit article topic brief: October 1st to 15th Download brief here.
- First drafts of content due: by Friday, October 18th
- Content promoted to media: First week of November
December radio
- Submit radio production brief: By November 1st Download brief here.
December video
- Submit video production brief: By October 15th Download brief here.
- Pre-produced videos: If you already have a video ready, it will need to be vetted by our editorial team before distribution. Contact your account manager for more details.
For more detailed guidelines and production briefs, download them from our website here.
Content ideas for December
In December, editors are looking for not only holiday-themed content but seasonal/winter content as well. Below you will find content headlines and topic areas to consider this holiday season.
Top trending content headlines:
Holiday themed content:
- Deck the halls with better home entertaining
- Dazzle holiday guests with a mini home makeover
- Smart holiday hacks
- Gift ideas for small space living
- Don’t let your Christmas tree lead to tragedy this season
- Bake classic sugar cookies for your cookie swap
- A seasonal gnocchi recipe to spruce up your holiday spread
Seasonally themed content:
- Transform any room into a home theatre
- Cold weather increases home carbon monoxide threat
- Top tips to cozy your winter nest
- Prepare your home for winter with these simple tricks
- Show-stopping sides for any occasion
- How to green your home for winter
- 5 home-selling tips for low season
Here are some trending content ideas by category that you can leverage:
Automotive
As the holiday season approaches, winter travel becomes a key focus. Editors are looking for articles that provide practical tips for safe winter driving and debunk common winter driving myths. Highlighting the importance of installing winter tires before the snow arrives can resonate with readers planning to hit the road to visit family or take a holiday getaway.
Environment & Nature
The holidays offer a perfect time to reflect on giving back, not only to people but also to the environment. Editors are interested in content that focuses on eco-friendly holiday ideas, like green gifting guides, energy-saving tips and how to appreciate nature during the colder months. Encouraging readers to embrace the beauty of winter and give back to the environment aligns well with the spirit of the season.
Family & Community
The holiday season is about spending time with loved ones and giving back to the community. Articles on spreading kindness, creative DIY holiday projects and activities for families to do with kids can provide readers with inspiration for meaningful holiday traditions. Simple ways to give back during the holidays, whether through volunteering or acts of kindness, are always well-received during this time of year.
Finance
For many, the holiday season brings financial pressures. Editors are keen on articles that provide tips on celebrating the holidays on a budget or finding year-end tax-saving opportunities. Offering advice on protecting oneself from online shopping scams and package theft can be particularly relevant during the holiday rush when online shopping surges.
Food, Nutrition & Wellness
The holidays are synonymous with food and festivities, and editors are looking for recipes that warm the heart and bring people together. Comforting holiday dishes, along with tips for healthier eating during the season, can help readers balance indulgence with wellness. Additionally, content on coping with holiday stress and providing seasonal entertaining tips ensures readers are prepared both emotionally and practically for the season’s gatherings.
Health & Safety
Safety is a top priority during the holidays, and editors often seek content that ensures readers have a happy and healthy season. Articles on holiday fire safety, safe holiday decorating tips, and treating winter illnesses like cold and flu are essential. These topics become particularly relevant as families gather for celebrations, and the risks associated with winter weather and indoor activities increase.
Home & Garden
The holiday season is the perfect time for readers to make their homes festive and cozy. Editors are eager for articles on holiday decorating tips and winter home-maintenance checklists to help readers prepare their homes for guests. Additionally, content on home security during the holiday season, when travel increases, and advice on decluttering for the New Year can offer timely guidance.
Seniors/55+
The holiday season is an opportunity for seniors to engage with family and community, and editors look for content tailored to their unique needs. Articles featuring baking recipes to make with the grandkids or air travel tips for seniors can create intergenerational connections. Ideas for ways seniors can give back during the holidays also tie into the season’s spirit of giving and community.
Travel & Leisure
The holiday season is one of the busiest times for travel, making articles on winter getaways, holiday travel tips, and advice for navigating airports and customs particularly valuable. Editors appreciate content that helps readers plan their holiday trips efficiently, ensuring smooth travel experiences whether they’re visiting family or escaping to a winter retreat.
Let’s get started!
Whether you’re looking to craft a last-minute campaign or to fine-tune your existing content for the holiday season, we’re here to help. Our editorial team is ready to collaborate with you to create targeted, impactful content that resonates with your audience and maximizes reach.
If you have any questions or need specific content ideas, don’t hesitate to reach out to your account manager.
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