Chapman's YUKON Ice Cream

#canadaBig

The Challenge

To create awareness about Chapman’s new Yukon ice cream bars and cones and drive entry to their Canada 150 contest using the hashtag #CanadaBig.

The Content Strategy

To build awareness and drive sales, Fifth Story created video assets featuring Canadians in Ottawa talking about what was really BIG in Canada including Yukon bars, cones and sandwiches.

Chapman’s #CanadaBig contest ran across all social channels encouraging people to grab a Yukon bar, cone or sandwich and show how they were celebrating Canada’s 150th birthday. Pictures were uploaded by entrants using the #CanadaBig hashtag. Chapman’s gave out 150 prizes, including one grand prize trip to the Yukon.

video

playlist: social videos

playlist: cut-downs