Posted on April 6, 2021
in Content Creation

Sizzling summer 2021 content ideas

As we gear up for another summer living with COVID-19 restrictions, it’s time to plan brand and editorial content. We have a better idea of what this summer could look like based on last year’s trends, making it a little easier to create content schedules.

When it comes to topic ideas for earned articles and radio segments, the editorial team at Fifth Story has a few recommendations that are likely to be a hit with the media and audiences:

Outdoor living

Always popular among Canadians wishing to make the most of our precious few summer months, content around outdoor living is sure to be trending this year as being outside also means more opportunities to socialize and leave the confines of home. Think gardening tricks, patio or backyard décor tips and outdoor home maintenance guidelines.

Summer and barbecue recipes

While hosting big crowds will likely be out of the question, people are eager to have intimate gatherings with a small guestlist. They’re also looking for new meal ideas as they continue to cook more meals at home. Cater to this need with creative recipes for the grill, refreshing cocktail ideas and summertime weeknight staples.

Day trips and staycations

Most of us will be holding off on plane trips and big vacations, but local getaways are an option, and we’ve already seen a major interest in them as national campsites have been booking up fast. Articles and radios on destination ideas, ways to create the vacation feeling in your own home, camping and road trips should yield positive results.

Hot weather physical activity

Summer is the time when we all spend more time outdoors, jogging, swimming, soaking up the sun and participating in all kinds of exercise. Sun and swim safety tips and how-to guides for activities like waterskiing or standup paddle boarding (SUPing) are smart bets.

COVID-19 content

This is a tougher one, as it can be hard to know how tired of hearing about the pandemic audiences will be over the summer. But new information and safer ways of going about our lives will still be of interest, just be careful of how you incorporate your brand and public health messaging.

A good idea is creating content that’s all about getting back on track after the pandemic, such as tips and ideas around fitness, visiting family, returning to the workplace, losing weight, group activities, preparing pets and little ones, and commuting.

Get advice on your next article or radio release by reaching out to the editorial team at info@fifthstory.com.

Share on facebook
Share on twitter
Share on linkedin
Content Creation

Improve your writing by using trusted sources

4 January 2023

Despite what some might say, facts matter. If you inadvertently publish inaccurate information, it may tarnish your reputation as a reliable resource. Which is why

Read More »

6 ways to improve your content marketing strategy in 2023

9 December 2022

You know you need to communicate with your audience. But do you know sure ways for how to reach them? See our proposed tips below

Read More »

How to improve your writing – don’t believe the myth of multitasking

30 October 2022

In our culture, the ability to multitask is often worn as a badge of honour. Picture the heroic manager who can lead a virtual meeting

Read More »

LIKE WHAT YOU'RE READING?
SUBSCRIBE TO #CONTENTTALKS NEWSLETTER.

Want to learn more about how we can guarantee results for you content?

GET IN TOUCH

CORPORATE OFFICE

TORONTO

920 Yonge St., Suite 509
Toronto, ON M4W 3C7
e. info@fifthstory.com
t. 416.599.9900

OTTAWA

613.241.9900

REST OF CANADA

1.888.855.6397

Agency5s, Fifth Story, News Canada, L'edition Nouvelles and News North America are either registered trademarks or trademarks of News Canada Inc.

All rights reserved. | Privacy Policy | Accessibility

Facebook-f Instagram Linkedin-in Twitter

Agency5s, Fifth Story, News Canada, L'edition Nouvelles and News North America are either registered trademarks or trademarks of News Canada Inc.

All rights reserved. | Privacy Policy | Accessibility

Visit our creative solutions agencyAgency 5sVisitez notre agence de solutions créatives

  • home
  • Capabilities
  • Work
  • Blog
  • MRP
  • Contact
  • English
Menu
  • home
  • Capabilities
  • Work
  • Blog
  • MRP
  • Contact
  • English