As we gear up for another summer living with COVID-19 restrictions, it’s time to plan brand and editorial content. We have a better idea of what this summer could look like based on last year’s trends, making it a little easier to create content schedules.
When it comes to topic ideas for earned articles and radio segments, the editorial team at Fifth Story has a few recommendations that are likely to be a hit with the media and audiences:
Outdoor living
Always popular among Canadians wishing to make the most of our precious few summer months, content around outdoor living is sure to be trending this year as being outside also means more opportunities to socialize and leave the confines of home. Think gardening tricks, patio or backyard décor tips and outdoor home maintenance guidelines.
Summer and barbecue recipes
While hosting big crowds will likely be out of the question, people are eager to have intimate gatherings with a small guestlist. They’re also looking for new meal ideas as they continue to cook more meals at home. Cater to this need with creative recipes for the grill, refreshing cocktail ideas and summertime weeknight staples.
Day trips and staycations
Most of us will be holding off on plane trips and big vacations, but local getaways are an option, and we’ve already seen a major interest in them as national campsites have been booking up fast. Articles and radios on destination ideas, ways to create the vacation feeling in your own home, camping and road trips should yield positive results.
Hot weather physical activity
Summer is the time when we all spend more time outdoors, jogging, swimming, soaking up the sun and participating in all kinds of exercise. Sun and swim safety tips and how-to guides for activities like waterskiing or standup paddle boarding (SUPing) are smart bets.
COVID-19 content
This is a tougher one, as it can be hard to know how tired of hearing about the pandemic audiences will be over the summer. But new information and safer ways of going about our lives will still be of interest, just be careful of how you incorporate your brand and public health messaging.
A good idea is creating content that’s all about getting back on track after the pandemic, such as tips and ideas around fitness, visiting family, returning to the workplace, losing weight, group activities, preparing pets and little ones, and commuting.
Get advice on your next article or radio release by reaching out to the editorial team at info@fifthstory.com.
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