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Content Creation
Super spring content calendar ideas
Posted on Feb 11, 2021 In Content Creation, Distribution, Strategy

Super spring content calendar ideas

It’s time to start planning your Spring 2021 content. While it still feels cold and wintery, warmer weather is around the corner and everyone ...
by Vanessa Grant
Strategy
Jennifer Reedie Joins Fifth Story as SVP, Strategy and Innovation
Posted on Feb 10, 2021 In Strategy

Jennifer Reedie Joins Fifth Story as SVP, Strategy and Innovation

We are pleased to announce that Jennifer Reedie has joined Fifth Story as SVP, Strategy and Innovation. Jennifer brings over 20 years of experience ...
by Fifth Story
Content Creation
What editors want from News Canada’s content: Media survey
Posted on Jan 18, 2021 In Content Creation, Distribution, Measurement, Strategy

What editors want from News Canada’s content: Media survey

Every year, the Canadian media landscape undergoes profound transformation, adapting to the needs of communities across the country and the influence of digital technology. ...
by Fifth Story
Content Creation
AODA 2021: What your company needs to know
Posted on Dec 04, 2020 In Content Creation, Distribution, Strategy

AODA 2021: What your company needs to know

In recent years we’ve seen a greater area of focus around the need for “digital accessibility’.” As more people are using the internet, inclusive ...
by Dayna Elliott
Content Creation
Earned media tools to help you plan your content in 2021
Posted on Nov 18, 2020 In Content Creation, Distribution, Strategy

Earned media tools to help you plan your content in 2021

Plan For ideas on when to launch your content, check out our 2021 Editorial Calendar, which highlights content themes by month for the year. ...
by Victoria Procunier
Content Creation
How to use the power of storytelling to connect with your audience
Posted on Nov 04, 2020 In Content Creation, Distribution, Strategy

How to use the power of storytelling to connect with your audience

Storytelling is your brand’s most powerful tool. Are you using it? Gone are the days when consumers only had a handful of options to ...
by Bianca Mattison-Amos
Content Creation
3 ways google analytics can improve your content marketing strategy
Posted on Oct 16, 2020 In Content Creation, Distribution, Measurement, Strategy

3 ways google analytics can improve your content marketing strategy

Developing content on a consistent basis is a sizable investment and having a proper analytics system in place allows your business to track its ...
by Nadine Liverpool
Measurement
Measuring the impact of PR campaigns with a year-end report
Posted on Sep 29, 2020 In Measurement, Strategy

Measuring the impact of PR campaigns with a year-end report

As we head into the final quarter of the year, it is important that you share the effectiveness of your PR campaigns with a ...
by Jenny Cruxton
Content Creation
3 tips to prepare for your holiday marketing this season
Posted on Sep 21, 2020 In Content Creation, Distribution, Measurement, Strategy

3 tips to prepare for your holiday marketing this season

Let’s be honest: businesses have a lot of competition during the holiday season. With retail sales up in every province in Canada as businesses ...
by Nadine Liverpool
Content Creation
Retail landscape leading into the holiday season
Posted on Sep 14, 2020 In Content Creation, Distribution, Strategy

Retail landscape leading into the holiday season

Autumn is in the air. That means it’s time to start planning and executing holiday marketing strategies. By now you’re probably familiar with the ...
by Kate Moore
Content Creation
Fifth Story expands news media expertise with Angie Knight
Posted on Sep 08, 2020 In Content Creation, Distribution, Strategy

Fifth Story expands news media expertise with Angie Knight

We’re excited to announce the latest addition to the Fifth Story team – Angie Knight. Building on our knowledge and expertise in earned services, ...
by Fifth Story
Content Creation
5 tips on how to lead a successful virtual brainstorming session
Posted on Aug 31, 2020 In Content Creation, Strategy

5 tips on how to lead a successful virtual brainstorming session

It’s a common misconception that creativity is a natural skillset that some people are just blessed with; this way of thinking often allows people ...
by Catherine Whiterow
Content Creation
How to get started with influencer marketing
Posted on Aug 25, 2020 In Content Creation, Strategy

How to get started with influencer marketing

Influencer marketing has been around for decades, but with the rise of social media we are seeing why it’s such an integral part of ...
by Nadine Liverpool
Content Creation
3 reasons why your business needs to be on Pinterest
Posted on Aug 19, 2020 In Content Creation, Distribution, Strategy

3 reasons why your business needs to be on Pinterest

While many people label the often-overlooked Pinterest as “just another social network” where moms share their favourite recipes and inspirational quotes, it’s actually so ...
by Nadine Liverpool
Content Creation
5 ways Fifth Story is adapting to the new reality of video shoots
Posted on Aug 11, 2020 In Content Creation, Strategy

5 ways Fifth Story is adapting to the new reality of video shoots

The initial lockdown during Canada’s response to COVID-19 meant shooting on location was practically impossible. As the nation’s case numbers continue to steadily decline ...
by Catherine Whiterow
Content Creation
Fill your fall content calendar with these trending topics
Posted on Jul 29, 2020 In Content Creation, Distribution, Strategy

Fill your fall content calendar with these trending topics

Planning future content for your brand or your client’s blog, social media or PR campaign is never easy, but the pandemic certainly presents new ...
by Vanessa Grant
Content Creation
How to extend the value of your content through repurposing
Posted on Jul 16, 2020 In Content Creation, Strategy

How to extend the value of your content through repurposing

Content creation is one of the most crucial aspects of your marketing strategy. High-quality content can help you achieve various goals, including increasing website ...
by Nadine Liverpool
Content Creation
COVID-19: 8 ways to effectively communicate during the pandemic
Posted on Jul 02, 2020 In Content Creation, Distribution, Measurement, Strategy

COVID-19: 8 ways to effectively communicate during the pandemic

It’s a unique time in the world, while marketers are collectively grappling with what this global pandemic means for business moving forward. While things ...
by Nadine Liverpool
Content Creation
Four things to do before you create a YouTube channel for your business
Posted on Jun 23, 2020 In Content Creation, Distribution, Strategy

Four things to do before you create a YouTube channel for your business

When it comes to content marketing, consumers want to connect with brands through video more than ever. By 2021, 80 per cent of the ...
by Nadine Liverpool
Content Creation
COVID-19: Lessons on media outreach during the pandemic
Posted on Jun 11, 2020 In Content Creation, Distribution, Strategy

COVID-19: Lessons on media outreach during the pandemic

Now that we’ve been living through a pandemic for over three months, here are some things we’ve learned about media outreach during this time. ...
by Kate Moore
Content Creation
COVID-19: How brands have embraced virtual communications
Posted on May 26, 2020 In Content Creation, Strategy

COVID-19: How brands have embraced virtual communications

As the pandemic continues to have a hold on the world, businesses are looking for unique ways to evolve their marketing strategies in order ...
by Nadine Liverpool
Content Creation
COVID-19: 3 reasons why online advertising remains critical for your business
Posted on May 13, 2020 In Content Creation, Distribution, Strategy

COVID-19: 3 reasons why online advertising remains critical for your business

The effects of COVID-19 continue to evolve around the world, impacting all aspects of life and business as we adapt to this new reality. ...
by Nadine Liverpool
Content Creation
COVID-19: Why adding a webinar to your communications plan is essential
Posted on May 04, 2020 In Content Creation, Strategy

COVID-19: Why adding a webinar to your communications plan is essential

The pandemic is revolutionizing the way audiences consume content and the way marketers engage with consumers. As social media, emails and other forms of ...
by Vanessa Grant
Content Creation
COVID-19: 5 engaging topics to fill your summer content calendar
Posted on Apr 14, 2020 In Content Creation, Distribution, Strategy

COVID-19: 5 engaging topics to fill your summer content calendar

The current global pandemic has thrown all of us for a loop, and that includes our content marketing plans. With so much uncertainty about ...
by Vanessa Grant
Measurement
COVID-19: The importance of using campaign measurement tools during a crisis
Posted on Apr 08, 2020 In Measurement, Strategy

COVID-19: The importance of using campaign measurement tools during a crisis

During this pandemic, as teams self-isolate and work from home, it can be tempting to make changes to your marketing practices amid all the ...
by Jenny Cruxton
Content Creation
COVID-19: 4 alternatives to live-action video
Posted on Apr 06, 2020 In Content Creation, Strategy

COVID-19: 4 alternatives to live-action video

The COVID-19 pandemic continues to have a serious impact on live-action video shoots, as companies are now forced to switch gears with their video ...
by Nadine Liverpool
Content Creation
COVID-19: How to adapt your content marketing strategy
Posted on Mar 27, 2020 In Content Creation, Strategy

COVID-19: How to adapt your content marketing strategy

As we find ourselves in the midst of a global crisis, many companies are facing tough decisions about how to approach their content marketing ...
by Nadine Liverpool
Content Creation
COVID-19: Here for you
Posted on Mar 25, 2020 In Content Creation, Distribution, Measurement, Strategy

COVID-19: Here for you

La version française suit At Fifth Story, the health and well-being of our customers, associates and communities is our top priority. We understand the ...
by Fifth Story
Content Creation
COVID-19: Using radio to reach your audience
Posted on Mar 23, 2020 In Content Creation, Distribution, Measurement, Strategy

COVID-19: Using radio to reach your audience

In our last update, “COVID-19: Media outreach during the pandemic” we shared that we are continuing to see media use of article, radio and ...
by Victoria Procunier
Distribution
COVID-19: Media outreach during the pandemic
Posted on Mar 17, 2020 In Distribution, Measurement, Strategy

COVID-19: Media outreach during the pandemic

As the impact of COVID-19 continues to unfold, we wanted to provide you with an update to help inform your communications planning for earned ...
by Fifth Story
Distribution
Fifth Story welcomes back Victoria Procunier in new role
Posted on Mar 09, 2020 In Distribution, Strategy

Fifth Story welcomes back Victoria Procunier in new role

Ruth Douglas, CEO of Fifth Story, is pleased to announce that Victoria Procunier has re-joined our organization as Vice President, Sales & Marketing focusing on the company’s earned ...
by Fifth Story
Content Creation
3 ways to supercharge your social media strategy
Posted on Feb 19, 2020 In Content Creation, Strategy

3 ways to supercharge your social media strategy

There’s no denying that social media needs to be a vital component of your overall marketing efforts. Plus, with so much competition for attention ...
by Nadine Liverpool
Measurement
How MRP Custom Reporting Can Boost Your Awards Submissions
Posted on Feb 04, 2020 In Measurement, Strategy

How MRP Custom Reporting Can Boost Your Awards Submissions

Short on time? Need third-party analysis? Submitting for an Award of Excellence? The team at MRP can expertly help. MRP, Media Rating Points, is ...
by Jenny Cruxton
Strategy
Is your digital content keeping up with accessibility requirements for 2021?
Posted on Jan 31, 2020 In Strategy

Is your digital content keeping up with accessibility requirements for 2021?

Are you aware of the upcoming changes required for your digital and web content? The AODA (Accessibility for Ontarians with Disabilities Act) requires that ...
by Shelley Middlebrook
Strategy
3 Reasons You Need to Create a Data-Driven Organization
Posted on Jan 28, 2020 In Strategy

3 Reasons You Need to Create a Data-Driven Organization

Today, 88% of consumers do research before they buy, consulting an average of 10.4 sources. New technologies combined with rapidly increasing channels and platforms ...
by Fatima Chai
Content Creation
How to power up your content marketing game
Posted on Jan 08, 2020 In Content Creation, Strategy

How to power up your content marketing game

Would the Raptors have won the NBA Championship without a game plan? Of course not! How can we expect success without a plan or ...
by Shelley Middlebrook
Content Creation
The importance of colour grading
Posted on Dec 12, 2019 In Content Creation, Strategy

The importance of colour grading

Video… there’s just so much video in our digital world. How do you decide what to watch and once you make that decision, what ...
by Stephen Stanley
Strategy
The digital marketing dilemma: Understanding KPIs, goals and attribution
Posted on Dec 04, 2019 In Strategy

The digital marketing dilemma: Understanding KPIs, goals and attribution

One of the major difficulties with digital marketing is attributing meaningful results, thanks to multiple channels, numerous creative executions (videos, posts, display ads, search ...
by Shelley Middlebrook
Measurement
Spreadsheets don’t tell a story
Posted on Oct 18, 2019 In Measurement, Strategy

Spreadsheets don’t tell a story

As marcom and PR professionals, we understand the importance of storytelling. Simply displaying your content is not enough reason for media platforms and your ...
by Dayna Elliott
Content Creation
Questions Answered: Fifth Story’s EVP of Content & Media, Diane Williams
Posted on Sep 16, 2019 In Content Creation, Distribution, Strategy

Questions Answered: Fifth Story’s EVP of Content & Media, Diane Williams

Diane Williams is Fifth Story’s EVP of Content & Media. Here, she shares insights on how to create content that stands out, where to ...
by Diane Williams
Content Creation
Questions Answered: Fifth Story’s VP of Brand Partnerships, Jeffrey Caruk
Posted on Sep 16, 2019 In Content Creation, Distribution, Strategy

Questions Answered: Fifth Story’s VP of Brand Partnerships, Jeffrey Caruk

Jeffrey Caruk is the Vice President of Brand Partnerships at Fifth Story. Here, he shares his insights on digital ads, the latest way to ...
by Jeffrey Caruk
Content Creation
Common content marketing mistakes – and how to avoid them
Posted on Sep 12, 2019 In Content Creation, Distribution, Strategy

Common content marketing mistakes – and how to avoid them

Content marketing is the best way for brands to truly engage with their customers, but if you’re not careful you can take these efforts ...
by Shelley Middlebrook
Distribution
Paid & Earned: The One-Two Punch
Posted on Aug 27, 2019 In Distribution, Strategy

Paid & Earned: The One-Two Punch

We all know digital and social are here to stay – and while they both allow you to reach specific targets and platforms, you ...
by Kate Moore
Strategy
Taking the risk out of content marketing
Posted on Aug 02, 2019 In Strategy

Taking the risk out of content marketing

We know content marketing has power, and of the positive effect that it can have on brand awareness, consumer engagement and sales. But there ...
by Shelley Middlebrook
Strategy
How To Determine Your Content Marketing Budget
Posted on Jun 27, 2019 In Strategy

How To Determine Your Content Marketing Budget

What falls within your content marketing budget versus your marketing budget may vary by organization and structure, but ensuring that you have the right ...
by Shelley Middlebrook
Distribution
Earned media is still Delivering: Fifth Story Can Help Boost Your Results
Posted on May 27, 2019 In Distribution, Strategy

Earned media is still Delivering: Fifth Story Can Help Boost Your Results

Every year, we look at the results of our earned media services and compare them to the previous year’s results. We also take stock ...
by Fifth Story
Content Creation
Creating and measuring a successful content marketing campaign
Posted on May 23, 2019 In Content Creation, Strategy

Creating and measuring a successful content marketing campaign

One of the most common questions we get at Fifth Story is about measuring the success of content marketing. Here, our President Shelley Middlebrook ...
by Shelley Middlebrook
Content Creation
Autoplay is here to stay
Posted on Apr 08, 2019 In Content Creation, Strategy

Autoplay is here to stay

25 years ago, the very first online ad was posted The first digital ad was a banner ad that said, “Have you ever clicked ...
by Rebecca Shevel
Strategy
B2B content marketing advice — begin with a strategy
Posted on Apr 01, 2019 In Strategy

B2B content marketing advice — begin with a strategy

Does your business have a content marketing strategy? Whether your company is B2B or B2C, having a clearly defined content marketing program can help ...
by Rebecca Shevel
Content Creation
Community in a digital world
Posted on Mar 15, 2019 In Content Creation, Strategy

Community in a digital world

Community in a digital world The definition of community is evolving. There was a time when community was taken literally – i.e., people with ...
by Rebecca Shevel
Content Creation
Maximizing long-form content
Posted on Mar 05, 2019 In Content Creation, Strategy

Maximizing long-form content

What is long-form content? Social media posts need to be easy to read with quick, digestible content. According to Microsoft’s attention span study, our ...
by Rachel Gluek
Content Creation
The Grocery Foundation launches the #ToonieChallenge
Posted on Feb 12, 2019 In Content Creation, Strategy

The Grocery Foundation launches the #ToonieChallenge

The Grocery Foundation (TGF) was looking to raise awareness and drive in-store donations for their annual Toonies for Tummies program.
by Rebecca Shevel
Strategy
Can we talk about voice technology?
Posted on Jan 23, 2019 In Strategy

Can we talk about voice technology?

As the late comedian Joan Rivers used to say, “can we talk?” I wonder how Joan would speak to the voice technology we have ...
by Rebecca Shevel
Strategy
Leveraging paid video for remarketing
Posted on Jan 07, 2019 In Strategy

Leveraging paid video for remarketing

An interview with Jon “Bernie” Bernstein, Director of Digital Marketing, Fifth Story. Q. Bernie, can you tell us when and why you would use ...
by Shelley Middlebrook
Strategy
Remarketing: cost-effectively moving your target audience along the buying journey
Posted on Jan 07, 2019 In Strategy

Remarketing: cost-effectively moving your target audience along the buying journey

Remarketing is a cost-effective way to move your audience along the buying journey. Remarketing provides you with an opportunity to serve ads to visitors ...
by Shelley Middlebrook
Strategy
Is social media ruining your holiday spirit?
Posted on Nov 21, 2018 In Strategy

Is social media ruining your holiday spirit?

Is your holiday spirit lacking lustre? As the holiday season approaches, there are parties, get-togethers and social events to attend and share in the ...
by Rebecca Shevel
Content Creation
Learn, grow & pivot. Fifth Story’s new sizzle reel has launched.
Posted on Nov 06, 2018 In Content Creation, Strategy

Learn, grow & pivot. Fifth Story’s new sizzle reel has launched.

Learn, grow & pivot. As we release a new Fifth Story reel on a (possibly) unsuspecting world, it got me thinking about how much ...
by Stephen Stanley
Content Creation
Sticky content, humour or honesty?
Posted on Oct 24, 2018 In Content Creation, Strategy

Sticky content, humour or honesty?

How do you connect content with your audience? The content you choose to share, regardless of the format it is in, needs to connect ...
by Rebecca Shevel
Strategy
The state of the world – to thank or blame for the millennial generation?
Posted on Aug 14, 2018 In Strategy

The state of the world – to thank or blame for the millennial generation?

There has been an incredible amount of interest and research done on millennials and what sets them apart from other generations. There have been ...
by Shelley Middlebrook
Strategy
Trust in marketing: losing consumer confidence and how to win it back
Posted on Jul 10, 2018 In Strategy

Trust in marketing: losing consumer confidence and how to win it back

Trust is at the crux of any meaningful relationship, whether it’s personal or professional. Trust has been in the news a lot lately. With ...
by Rebecca Shevel
Strategy
Promotions and Additions at Fifth Story
Posted on Jun 05, 2018 In Strategy

Promotions and Additions at Fifth Story

Fifth Story has announced some key promotions and staff additions. Gerry Chomniak has joined the team as Vice President, Brand Partnerships based in Toronto, ...
by Rebecca Shevel
Strategy
Community Building: Create a community around your brand
Posted on May 31, 2018 In Strategy

Community Building: Create a community around your brand

Every few years, a social media platform changes its settings, design or UX and the online world lashes back. Recently, Facebook changed the way ...
by Verna Kulish
Strategy
4 Tips for Audience Definition
Posted on Apr 25, 2018 In Strategy

4 Tips for Audience Definition

The tactics that are effective to reach one target demographic may be completely different than what’s needed to reach another. This is why knowing ...
by Rebecca Shevel
Strategy
Welcome to our new site
Posted on Nov 27, 2017 In Strategy

Welcome to our new site

Our goal is to provide you with the best possible user experience when visiting. Fifthstory.com is your go-to resource for downloadable resources, case studies ...
by Verna Kulish
Strategy
Is Radio Really A Dying Medium?
Posted on Oct 27, 2017 In Strategy

Is Radio Really A Dying Medium?

It's easy to answer yes, isn’t it? But wait, think about it. Where did you hear today’s headlines? Get the local weather? Catch the ...
by Verna Kulish
Strategy
Who is your biggest competitor?
Posted on Sep 26, 2017 In Strategy

Who is your biggest competitor?

If you sat down with your local television station and asked who their biggest competitor is, the answer would likely be “that other ...
by Verna Kulish
Distribution
Digital retail is Changing the Home & Décor strategy
Posted on Sep 14, 2017 In Distribution, Strategy

Digital retail is Changing the Home & Décor strategy

Whether you are actually making your purchase online or using social and digital media to do your research, selection, and validation, the home retail ...
by Shelley Middlebrook
Measurement
Content Marketing is More Than a Trend
Posted on Jul 06, 2017 In Measurement, Strategy

Content Marketing is More Than a Trend

Fifth Story hosted an exclusive client event discussing the hot topic of content marketing. Although content marketing is an over-used buzzword, the event hit ...
by Millie Davies
Strategy
Telling Your Story
Posted on Jun 25, 2017 In Strategy

Telling Your Story

Content marketing is all about storytelling, from concept, to execution, to measurement. Before committing to having a content marketing strategy, you need to ask ...
by Millie Davies
Distribution
Under The Social Influence
Posted on Jun 13, 2017 In Distribution, Strategy

Under The Social Influence

Influencer marketing is a growing component of many brands' content marketing strategy. Social media and blogging have granted us access to an influx of ...
by Millie Davies
Strategy
How Millennials Impact Marketing
Posted on May 26, 2017 In Strategy

How Millennials Impact Marketing

Millennials have been characterized as the technologically obsessed, narcissistic and socially influenced generation. They've been pitted against baby boomers in terms of housing, spending ...
by Millie Davies
Content Creation
Content Marketing in Real-Time: Learnings from B-CON EXPO
Posted on May 01, 2017 In Content Creation, Strategy

Content Marketing in Real-Time: Learnings from B-CON EXPO

This year's opening keynote at B-CON EXPO was mind blowing. The speaker was David Beebe, who up until recently was the VP of Global ...
by Shelley Middlebrook
Content Creation
YouTube’s Spin on Bumper Ads
Posted on Apr 10, 2017 In Content Creation, Strategy

YouTube’s Spin on Bumper Ads

Stepping beyond the four walls of your office is always an effective way to get the creative juices flowing. Industry conferences can be particularly ...
by Shelley Middlebrook
Strategy
Content marketing is not rocket science. Or is it?
Posted on Mar 01, 2017 In Strategy

Content marketing is not rocket science. Or is it?

The pundits say that content marketing is not rocket science and that it is simply about telling a story and creating an emotional connection. ...
by Mary Beth Carter
Strategy
Prouder than ever to be Canadian
Posted on Feb 02, 2017 In Strategy

Prouder than ever to be Canadian

It's a time to share great Canadian stories about the jobs our companies create; our breakthroughs in technology, science and medicine; the diversity of ...
by Shelley Middlebrook
Strategy
Social Content Lessons I Learned From Bob
Posted on Jan 17, 2017 In Strategy

Social Content Lessons I Learned From Bob

In another life I worked under a VP that I will henceforth call Bob. He was an old time sales guy. Bob would ...
by Chris Seldon
Strategy
6 Social Media Tips That Will Drive Bottom Line Results
Posted on Jun 10, 2014 In Strategy

6 Social Media Tips That Will Drive Bottom Line Results

Acting as a social business and operating with social intelligence will help drive bottom-line results. Here are 6 Social Media Tips.
by Shelley Middlebrook

Fifth Story, 5th Story, News Canada, L'edition Nouvelles and News North America are either registered trademarks or trademarks of News Canada Inc.

All rights reserved. | Privacy Policy | Accessibility

Fifth Story, 5th Story, News Canada, L'edition Nouvelles and News North America are either registered trademarks or trademarks of News Canada Inc.

All rights reserved. | Privacy Policy | Accessibility policy

COVID-19: Update on Fifth Story operations — Le point sur les activités chez Fifth Story.