We are pleased to announce that Jennifer Reedie has joined Fifth Story as SVP, Strategy and Innovation. Jennifer brings over 20 years of experience ...
Every year, the Canadian media landscape undergoes profound transformation, adapting to the needs of communities across the country and the influence of digital technology. ...
While many people label the often-overlooked Pinterest as “just another social network” where moms share their favourite recipes and inspirational quotes, it’s actually so ...
The initial lockdown during Canada’s response to COVID-19 meant shooting on location was practically impossible. As the nation’s case numbers continue to steadily decline ...
Content creation is one of the most crucial aspects of your marketing strategy. High-quality content can help you achieve various goals, including increasing website ...
It’s a unique time in the world, while marketers are collectively grappling with what this global pandemic means for business moving forward. While things ...
The pandemic is revolutionizing the way audiences consume content and the way marketers engage with consumers. As social media, emails and other forms of ...
La version française suit At Fifth Story, the health and well-being of our customers, associates and communities is our top priority. We understand the ...
Ruth Douglas, CEO of Fifth Story, is pleased to announce that Victoria Procunier has re-joined our organization as Vice President, Sales & Marketing focusing on the company’s earned ...
Are you aware of the upcoming changes required for your digital and web content? The AODA (Accessibility for Ontarians with Disabilities Act) requires that ...
Today, 88% of consumers do research before they buy, consulting an average of 10.4 sources. New technologies combined with rapidly increasing channels and platforms ...
One of the major difficulties with digital marketing is attributing meaningful results, thanks to multiple channels, numerous creative executions (videos, posts, display ads, search ...
As marcom and PR professionals, we understand the importance of storytelling. Simply displaying your content is not enough reason for media platforms and your ...
What falls within your content marketing budget versus your marketing budget may vary by organization and structure, but ensuring that you have the right ...
One of the most common questions we get at Fifth Story is about measuring the success of content marketing. Here, our President Shelley Middlebrook ...
Does your business have a content marketing strategy? Whether your company is B2B or B2C, having a clearly defined content marketing program can help ...
What is long-form content? Social media posts need to be easy to read with quick, digestible content. According to Microsoft’s attention span study, our ...
Remarketing is a cost-effective way to move your audience along the buying journey. Remarketing provides you with an opportunity to serve ads to visitors ...
Is your holiday spirit lacking lustre? As the holiday season approaches, there are parties, get-togethers and social events to attend and share in the ...
Fifth Story has announced some key promotions and staff additions. Gerry Chomniak has joined the team as Vice President, Brand Partnerships based in Toronto, ...
The tactics that are effective to reach one target demographic may be completely different than what’s needed to reach another. This is why knowing ...
Our goal is to provide you with the best possible user experience when visiting. Fifthstory.com is your go-to resource for downloadable resources, case studies ...
Whether you are actually making your purchase online or using social and digital media to do your research, selection, and validation, the home retail ...
Fifth Story hosted an exclusive client event discussing the hot topic of content marketing. Although content marketing is an over-used buzzword, the event hit ...
Content marketing is all about storytelling, from concept, to execution, to measurement. Before committing to having a content marketing strategy, you need to ask ...
Influencer marketing is a growing component of many brands' content marketing strategy. Social media and blogging have granted us access to an influx of ...
Millennials have been characterized as the technologically obsessed, narcissistic and socially influenced generation. They've been pitted against baby boomers in terms of housing, spending ...
Stepping beyond the four walls of your office is always an effective way to get the creative juices flowing. Industry conferences can be particularly ...
It's a time to share great Canadian stories about the jobs our companies create; our breakthroughs in technology, science and medicine; the diversity of ...