Posted on Jun 01, 2022 In Measurement, Strategy
To successfully measure your communications campaigns, especially PR, you need the right set of tools. The MRP (Media Ratings Points) system is a great ...
Posted on Mar 08, 2022 In Strategy
Developing a creative environment in the workplace is essential to providing clients with unique and innovative solutions. However, creativity takes intention, skill and effort. ...
Posted on Feb 02, 2022 In Content Creation, Strategy
Want to create successful content this year? Start by looking at what was trending in 2021. Last year, News Canada distributed close to 900 ...
Posted on Nov 18, 2021 In Content Creation, Strategy
When it comes to writing articles for your website, what kinds of content are going to create better traction with potential customers? One way ...
Posted on Oct 20, 2021 In Content Creation, Distribution, Strategy
While time seems to have taken on a new meaning during the pandemic, passing by both excruciatingly slowly and unbelievably quickly, some annual milestones ...
Posted on Apr 23, 2021 In Content Creation, Strategy
Content marketing is a more sophisticated alternative to traditional advertising that provides value to the audience. Whether the content is an article, video or ...
Posted on Feb 11, 2021 In Content Creation, Distribution, Strategy
It’s time to start planning your Spring 2021 content. While it still feels cold and wintery, warmer weather is around the corner and everyone ...
Posted on Feb 10, 2021 In Strategy
We are pleased to announce that Jennifer Reedie has joined Fifth Story as SVP, Strategy and Innovation. Jennifer brings over 20 years of experience ...
Posted on Jan 18, 2021 In Content Creation, Distribution, Measurement, Strategy
Every year, the Canadian media landscape undergoes profound transformation, adapting to the needs of communities across the country and the influence of digital technology. ...
Posted on Dec 04, 2020 In Content Creation, Distribution, Strategy
In recent years we’ve seen a greater area of focus around the need for “digital accessibility’.” As more people are using the internet, inclusive ...
Posted on Nov 18, 2020 In Content Creation, Distribution, Strategy
Plan For ideas on when to launch your content, check out our 2021 Editorial Calendar, which highlights content themes by month for the year. ...
Posted on Nov 04, 2020 In Content Creation, Distribution, Strategy
Storytelling is your brand’s most powerful tool. Are you using it? Gone are the days when consumers only had a handful of options to ...
Posted on Oct 16, 2020 In Content Creation, Distribution, Measurement, Strategy
Developing content on a consistent basis is a sizable investment and having a proper analytics system in place allows your business to track its ...
Posted on Sep 29, 2020 In Measurement, Strategy
As we head into the final quarter of the year, it is important that you share the effectiveness of your PR campaigns with a ...
Posted on Sep 21, 2020 In Content Creation, Distribution, Measurement, Strategy
Let’s be honest: businesses have a lot of competition during the holiday season. With retail sales up in every province in Canada as businesses ...
Posted on Sep 14, 2020 In Content Creation, Distribution, Strategy
Autumn is in the air. That means it’s time to start planning and executing holiday marketing strategies. By now you’re probably familiar with the ...
Posted on Sep 08, 2020 In Content Creation, Distribution, Strategy
We’re excited to announce the latest addition to the Fifth Story team – Angie Knight. Building on our knowledge and expertise in earned services, ...
Posted on Aug 31, 2020 In Content Creation, Strategy
It’s a common misconception that creativity is a natural skillset that some people are just blessed with; this way of thinking often allows people ...
Posted on Aug 25, 2020 In Content Creation, Strategy
Influencer marketing has been around for decades, but with the rise of social media we are seeing why it’s such an integral part of ...
Posted on Aug 19, 2020 In Content Creation, Distribution, Strategy
While many people label the often-overlooked Pinterest as “just another social network” where moms share their favourite recipes and inspirational quotes, it’s actually so ...
Posted on Aug 11, 2020 In Content Creation, Strategy
The initial lockdown during Canada’s response to COVID-19 meant shooting on location was practically impossible. As the nation’s case numbers continue to steadily decline ...
Posted on Jul 29, 2020 In Content Creation, Distribution, Strategy
Planning future content for your brand or your client’s blog, social media or PR campaign is never easy, but the pandemic certainly presents new ...
Posted on Jul 16, 2020 In Content Creation, Strategy
Content creation is one of the most crucial aspects of your marketing strategy. High-quality content can help you achieve various goals, including increasing website ...
Posted on Jul 02, 2020 In Content Creation, Distribution, Measurement, Strategy
It’s a unique time in the world, while marketers are collectively grappling with what this global pandemic means for business moving forward. While things ...
Posted on Jun 23, 2020 In Content Creation, Distribution, Strategy
When it comes to content marketing, consumers want to connect with brands through video more than ever. By 2021, 80 per cent of the ...
Posted on Jun 11, 2020 In Content Creation, Distribution, Strategy
Now that we’ve been living through a pandemic for over three months, here are some things we’ve learned about media outreach during this time. ...
Posted on May 26, 2020 In Content Creation, Strategy
As the pandemic continues to have a hold on the world, businesses are looking for unique ways to evolve their marketing strategies in order ...
Posted on May 13, 2020 In Content Creation, Distribution, Strategy
The effects of COVID-19 continue to evolve around the world, impacting all aspects of life and business as we adapt to this new reality. ...
Posted on May 04, 2020 In Content Creation, Strategy
The pandemic is revolutionizing the way audiences consume content and the way marketers engage with consumers. As social media, emails and other forms of ...
Posted on Apr 14, 2020 In Content Creation, Distribution, Strategy
The current global pandemic has thrown all of us for a loop, and that includes our content marketing plans. With so much uncertainty about ...
Posted on Apr 08, 2020 In Measurement, Strategy
During this pandemic, as teams self-isolate and work from home, it can be tempting to make changes to your marketing practices amid all the ...
Posted on Apr 06, 2020 In Content Creation, Strategy
The COVID-19 pandemic continues to have a serious impact on live-action video shoots, as companies are now forced to switch gears with their video ...
Posted on Mar 27, 2020 In Content Creation, Strategy
As we find ourselves in the midst of a global crisis, many companies are facing tough decisions about how to approach their content marketing ...
Posted on Mar 25, 2020 In Content Creation, Distribution, Measurement, Strategy
La version française suit At Fifth Story, the health and well-being of our customers, associates and communities is our top priority. We understand the ...
Posted on Mar 23, 2020 In Content Creation, Distribution, Measurement, Strategy
In our last update, “COVID-19: Media outreach during the pandemic” we shared that we are continuing to see media use of article, radio and ...
Posted on Mar 17, 2020 In Distribution, Measurement, Strategy
As the impact of COVID-19 continues to unfold, we wanted to provide you with an update to help inform your communications planning for earned ...
Posted on Mar 09, 2020 In Distribution, Strategy
Ruth Douglas, CEO of Fifth Story, is pleased to announce that Victoria Procunier has re-joined our organization as Vice President, Sales & Marketing focusing on the company’s earned ...
Posted on Feb 19, 2020 In Content Creation, Strategy
There’s no denying that social media needs to be a vital component of your overall marketing efforts. Plus, with so much competition for attention ...
Posted on Feb 04, 2020 In Measurement, Strategy
Short on time? Need third-party analysis? Submitting for an Award of Excellence? The team at MRP can expertly help. MRP, Media Rating Points, is ...
Posted on Jan 31, 2020 In Strategy
Are you aware of the upcoming changes required for your digital and web content? The AODA (Accessibility for Ontarians with Disabilities Act) requires that ...
Posted on Jan 28, 2020 In Strategy
Today, 88% of consumers do research before they buy, consulting an average of 10.4 sources. New technologies combined with rapidly increasing channels and platforms ...
Posted on Jan 08, 2020 In Content Creation, Strategy
Would the Raptors have won the NBA Championship without a game plan? Of course not! How can we expect success without a plan or ...
Posted on Dec 12, 2019 In Content Creation, Strategy
Video… there’s just so much video in our digital world. How do you decide what to watch and once you make that decision, what ...
Posted on Dec 04, 2019 In Strategy
One of the major difficulties with digital marketing is attributing meaningful results, thanks to multiple channels, numerous creative executions (videos, posts, display ads, search ...
Posted on Oct 18, 2019 In Measurement, Strategy
As marcom and PR professionals, we understand the importance of storytelling. Simply displaying your content is not enough reason for media platforms and your ...
Posted on Sep 16, 2019 In Content Creation, Distribution, Strategy
Diane Williams is Fifth Story’s EVP of Content & Media. Here, she shares insights on how to create content that stands out, where to ...
Posted on Sep 16, 2019 In Content Creation, Distribution, Strategy
Jeffrey Caruk is the Vice President of Brand Partnerships at Fifth Story. Here, he shares his insights on digital ads, the latest way to ...
Posted on Sep 12, 2019 In Content Creation, Distribution, Strategy
Content marketing is the best way for brands to truly engage with their customers, but if you’re not careful you can take these efforts ...
Posted on Aug 27, 2019 In Distribution, Strategy
We all know digital and social are here to stay – and while they both allow you to reach specific targets and platforms, you ...
Posted on Aug 02, 2019 In Strategy
We know content marketing has power, and of the positive effect that it can have on brand awareness, consumer engagement and sales. But there ...
Posted on Jun 27, 2019 In Strategy
What falls within your content marketing budget versus your marketing budget may vary by organization and structure, but ensuring that you have the right ...
Posted on May 27, 2019 In Distribution, Strategy
Every year, we look at the results of our earned media services and compare them to the previous year’s results. We also take stock ...
Posted on May 23, 2019 In Content Creation, Strategy
One of the most common questions we get at Fifth Story is about measuring the success of content marketing. Here, our President Shelley Middlebrook ...
Posted on Apr 08, 2019 In Content Creation, Strategy
25 years ago, the very first online ad was posted The first digital ad was a banner ad that said, “Have you ever clicked ...
Posted on Apr 01, 2019 In Strategy
Does your business have a content marketing strategy? Whether your company is B2B or B2C, having a clearly defined content marketing program can help ...
Posted on Mar 15, 2019 In Content Creation, Strategy
Community in a digital world The definition of community is evolving. There was a time when community was taken literally – i.e., people with ...
Posted on Mar 05, 2019 In Content Creation, Strategy
What is long-form content? Social media posts need to be easy to read with quick, digestible content. According to Microsoft’s attention span study, our ...
Posted on Feb 12, 2019 In Content Creation, Strategy
The Grocery Foundation (TGF) was looking to raise awareness and drive in-store donations for their annual Toonies for Tummies program.
Posted on Jan 23, 2019 In Strategy
As the late comedian Joan Rivers used to say, “can we talk?” I wonder how Joan would speak to the voice technology we have ...
Posted on Jan 07, 2019 In Strategy
An interview with Jon “Bernie” Bernstein, Director of Digital Marketing, Fifth Story. Q. Bernie, can you tell us when and why you would use ...
Posted on Jan 07, 2019 In Strategy
Remarketing is a cost-effective way to move your audience along the buying journey. Remarketing provides you with an opportunity to serve ads to visitors ...
Posted on Nov 21, 2018 In Strategy
Is your holiday spirit lacking lustre? As the holiday season approaches, there are parties, get-togethers and social events to attend and share in the ...
Posted on Nov 06, 2018 In Content Creation, Strategy
Learn, grow & pivot. As we release a new Fifth Story reel on a (possibly) unsuspecting world, it got me thinking about how much ...
Posted on Oct 24, 2018 In Content Creation, Strategy
How do you connect content with your audience? The content you choose to share, regardless of the format it is in, needs to connect ...
Posted on Aug 14, 2018 In Strategy
There has been an incredible amount of interest and research done on millennials and what sets them apart from other generations. There have been ...
Posted on Jul 10, 2018 In Strategy
Trust is at the crux of any meaningful relationship, whether it’s personal or professional. Trust has been in the news a lot lately. With ...
Posted on Jun 05, 2018 In Strategy
Fifth Story has announced some key promotions and staff additions. Gerry Chomniak has joined the team as Vice President, Brand Partnerships based in Toronto, ...
Posted on May 31, 2018 In Strategy
Every few years, a social media platform changes its settings, design or UX and the online world lashes back. Recently, Facebook changed the way ...
Posted on Apr 25, 2018 In Strategy
The tactics that are effective to reach one target demographic may be completely different than what’s needed to reach another. This is why knowing ...
Posted on Nov 27, 2017 In Strategy
Our goal is to provide you with the best possible user experience when visiting. Fifthstory.com is your go-to resource for downloadable resources, case studies ...
Posted on Oct 27, 2017 In Strategy
It's easy to answer yes, isn’t it? But wait, think about it. Where did you hear today’s headlines? Get the local weather? Catch the ...
Posted on Sep 26, 2017 In Strategy
If you sat down with your local television station and asked who their biggest competitor is, the answer would likely be “that other ...
Posted on Sep 14, 2017 In Distribution, Strategy
Whether you are actually making your purchase online or using social and digital media to do your research, selection, and validation, the home retail ...
Posted on Jul 06, 2017 In Measurement, Strategy
Fifth Story hosted an exclusive client event discussing the hot topic of content marketing. Although content marketing is an over-used buzzword, the event hit ...
Posted on Jun 25, 2017 In Strategy
Content marketing is all about storytelling, from concept, to execution, to measurement. Before committing to having a content marketing strategy, you need to ask ...
Posted on Jun 13, 2017 In Distribution, Strategy
Influencer marketing is a growing component of many brands' content marketing strategy. Social media and blogging have granted us access to an influx of ...
Posted on May 26, 2017 In Strategy
Millennials have been characterized as the technologically obsessed, narcissistic and socially influenced generation. They've been pitted against baby boomers in terms of housing, spending ...
Posted on May 01, 2017 In Content Creation, Strategy
This year's opening keynote at B-CON EXPO was mind blowing. The speaker was David Beebe, who up until recently was the VP of Global ...
Posted on Apr 10, 2017 In Content Creation, Strategy
Stepping beyond the four walls of your office is always an effective way to get the creative juices flowing. Industry conferences can be particularly ...
Posted on Mar 01, 2017 In Strategy
The pundits say that content marketing is not rocket science and that it is simply about telling a story and creating an emotional connection. ...
Posted on Feb 02, 2017 In Strategy
It's a time to share great Canadian stories about the jobs our companies create; our breakthroughs in technology, science and medicine; the diversity of ...
Posted on Jan 17, 2017 In Strategy
In another life I worked under a VP that I will henceforth call Bob. He was an old time sales guy. Bob would ...
Posted on Jun 10, 2014 In Strategy
Acting as a social business and operating with social intelligence will help drive bottom-line results. Here are 6 Social Media Tips.
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