Want to create successful content this year? Start by looking at what was trending in 2021.
Last year, News Canada distributed close to 900 articles to the media — here is what was most popular:
- How to tell between a real CRA call and a scam
- Tips for families to make the most of staying home this March Break
- A spiced and creamy holiday twist for a classic cookie
- Outdoor activities to do with your kids this winter
- 4 ways to use local zucchini this fall
- Simplify dinnertime with polenta
- Can I use last year’s tires?
- Mix it up: 3 ways to beat exercise boredom
- 3 reasons why canola is Canada’s most valuable crop
- How the pandemic will have lasting impacts on home design
While looking at the past is a great place to start when creating new content, a lot can change in a year and what worked before may not work again. That’s why it’s important to check in with our editorial team to see what the latest trends in content are.
In early 2022, here’s what has been popular:
- Housing
- Recipes
- Pandemic (design, new information)
- Seasonal content (broad reach topics)
Meanwhile, here’s what’s not popular:
- Career information
- Pandemic (wellness, budgeting, vaccines)
- Mental health
- Budgeting
- Fraud
Even if your messaging falls in the not-so-popular category, there’s still hope. The News Canada editorial team can help you adapt your topic and subject matter to create fresh, relevant content that we are confident will address editors’ needs. If you need help, reach out to us today at info@fifthstory.com.
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