Unwrap Your Best Holiday Content

6 Engaging Topics to Boost Brand Visibility This Season

As the holiday season approaches, now is the time to elevate your brand and editorial content strategies.  

Here are some compelling holiday content ideas Fifth Story’s editorial team recommends. These ideas will appeal to media outlets and content editors with audiences across Canada:  

Holiday decorating & DIY ideas 

According to Numerator’s 2024 Canadian Holiday Insights, 90 per cent of Canadians celebrate Christmas, more than any other holiday. And we love to celebrate with beautifully decorated homes, both inside and out. Share ideas on DIY holiday décor, sustainable decorating tips, safety advice and creative ways to bring warmth and joy to holiday spaces.   

Festive recipes & entertaining 

Holiday meals are the heart of festive gatherings. Offer your audience crowd-pleasing recipes for holiday dinners, quick appetizers and creative twists on traditional dishes. Don’t forget to include ideas for hosting, such as setting the perfect holiday table and easy entertaining tips for stress-free gatherings.  

Gift guides for all budgets 

With inflation still impacting spending habits, Canadians are seeking thoughtful yet affordable gift ideas. Curate gift guides that cater to different budgets, from DIY presents and options for charitable giving to unique experiences. Include suggestions for local and sustainable products to support Canadian businesses.  

Winter wellness & self-care 

The holidays can be busy and stressful. According to the CanadaHelps 2024 Giving Report, one in five Canadians turned to charities to meet basic needs in 2023, with many facing mental health challenges. Create content around staying healthy, both mentally and physically, during the winter season. From immune-boosting recipes to mindfulness practices, this content will help your audience maintain balance and well-being amidst the holiday rush. 

Winter adventures & staycations

As Canadians embrace the winter months, highlight the joy of local winter adventures. Provide ideas for activities like skiing or cozy staycations. Suggest ways to make the most of the season without straying far from home.  

Family & community connection 

Holidays are a time to reconnect with family and friends. According to American Express Canada’s Trendex report, 58 per cent of Canadians plan to visit family or friends for the holidays. Of those not travelling, 37 per cent plan to host. Offer ideas on how families can bond through holiday traditions or creating new ones, whether by volunteering or organizing community events that unite people.  

For help creating your holiday content, contact our editorial team at info@fifthstory.com.