Upcoming event: April 23rd, 12PM EST

According to HubSpot, 70% of marketers are actively investing in content marketing. A good content marketing strategy is an essential element of any communications plan, and one public relations professionals are relying on increasingly for success. Learn about the benefits and how to include content marketing in your strategy at the upcoming Canadian Public Relations Society (CPRS) virtual session, “How Content Marketing Can Work Within Your PR Strategy.”

During this session you will learn:

• Lessons learned from the past year and how to reach Canadians today.
• How to choose between paid, earned, owned and shared channels.
• What content marketing is and how to integrate it into your strategy.
• Best practices for creating and distributing content on channels like Pinterest, Instagram and more!
• How to measure success using Media Ratings Points (MRP) and digital analytics tools.

How Content Marketing Can Work Within Your PR Strategy

Host: Canadian Public Relations Society, Toronto Chapter
When: Friday, April 23rd, 12pm EST
Where: Zoom
Register here: https://cprstoronto.com/2021/03/24/content-marketing-x-public-relations-workshop/

** This event is open to the public.

Presenters

Victoria Procunier, VP Sales & Marketing
Fifth Story

Victoria joined Fifth Story in 2007, taking on increased responsibility and positions of leadership through the organization’s evolution into digital advertising and content.

Working collaboratively with clients across all industries (federal government, major brands, non-profits, associations), Victoria has planned and implemented highly successful multimedia regional, national and international marketing programs.

Niharika Mohanty, Account Director
Digital Strategy at Fifth Story

Niharika has 10 years of experience in marketing communications and client relationship management. She has worked on a diverse range of industries including home goods, technology, financial services, fintech, aviation, real estate and more. She joined the Fifth Story team in May 2020 as Account Director. From developing marcom strategies to overseeing successful campaign executions as an effective client liaison, Niharika excels at ensuring smooth production of brand campaigns.

Jenny Cruxton, Director of Measurement and Analysis
Fifth Story /MRP & Director of Membership, CPRS Toronto

Prior to joining Fifth Story, MRP™ in 2010, Jenny worked for FPinfomart.ca as Sr. Corporate Trainer, Cision in Sales & Marketing and Hill & Knowlton as Information Co-ordinator. She brings over 20 years of experience in PR, media monitoring/analysis and more recently social media. Jenny is a graduate of Durham College, Journalism; F.I.S University of Toronto, Information Professional as an Educator; and earned a certificate in Competitive Intelligence, Market Analysis and Benchmarking, Schulich School of Business, York University