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Posted on July 2, 2024
in Content Creation,Strategy

What’s trending this fall: Insights and inspirations

As we transition into the cooler months of fall, we are facing challenges like rising living costs, increased interest rates and higher prices for energy and gasoline. While these topics are significant, there’s still a strong desire for lifestyle content that remains light-hearted, insightful and offers a fresh take on favourite themes.  A useful approach is to blend practical tips on budgeting effectively with engaging lifestyle content that resonates with personal and family activities.  To assist with your content planning, here are some resilient fall-themed ideas that are bound to connect with readers and editors: 

Back-to-school   

With kids returning to school, there’s a renewed focus on managing new routines. Content that addresses these changes and provides useful tips will be especially relevant: 
  • Organizational strategies for family schedules 
  • Essential fall home maintenance tips before winter arrives 
  • Strategies for managing rising seasonal expenses 
  • Creative and easy meal-prep and lunch ideas 

Seasonal celebrations  

While fixed-date content is typically limited, there’s a clear demand for content about Halloween, Thanksgiving and Christmas as these holidays approach. Consider content on stylish, safe celebrations and festive recipes that align with each holiday’s timing. Remember, the majority of your content should be evergreen to remain relevant throughout the season. 

Appealing to the boomer crowd  

With an increasing focus on senior demographics, it’s crucial to craft content that addresses this group’s unique needs without resorting to stereotypes. Adjusting the angle of general interest topics to include relevant issues for seniors can significantly broaden your audience. 

Home décor and housing  

Home improvement remains a hot category. Integrate your key messaging into articles about home renovations, energy efficiency and maximizing returns on home investments. Content related to the housing market, including financial advice, mortgages and real estate tips, is also in high demand and provides excellent opportunities for brands in the finance and real estate sectors. 

Food and recipe inspiration  

Feel-good recipes that utilize local, seasonal ingredients are always popular. Collaborations with well-known chefs can enhance your content’s appeal, but they aren’t necessary for success. The focus on wholesome, delicious food content continues to grow.  If you’re curious about whether a particular angle might work or need advice on incorporating trending themes into your content, don’t hesitate to contact us at info@fifthstory.com. 
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