Bilingual Media Relations & Digital Publishing Specialist

Location: Toronto, ON (Hybrid)

Salary: $65,000-$80,000 per year

Employment Type: Full-time

About Fifth Story & News Canada

Fifth Story is a Canadian earned media company with more than 45 years of experience helping brands, government organizations, associations, and agencies turn complex messages into credible, editorial-style content.
Through our News Canada network, we produce and distribute articles, radio, video, and lifestyle content to publishers across Canada in English and French.
We help clients earn attention through useful content that publishers choose to share with their audiences.
We’re looking for a bilingual communications professional who is equally comfortable building relationships with publishers, managing digital content, reviewing French copy, and helping great content reach the right audience.

About the Role

The Bilingual Media Relations & Digital Publishing Specialist plays a critical role in how content moves from client approval to publication, promotion, and audience engagement.
You will work closely with our production team to ensure content is accurately published, effectively distributed, and actively promoted across the News Canada publisher network and related channels.
This is a hands-on role suited to someone who enjoys relationship building, digital publishing, content promotion, and managing multiple moving pieces at once.

Why This Role?

• Help shape and grow one of Canada’s largest earned media content networks
• Build relationships with publishers and editors across Canada
• Work in both English and French every day
• Gain experience across media relations, newsletters, publishing, audience development, and social media
• Join a collaborative team that values initiative, learning, and continuous improvement
• Make a measurable impact on how content reaches Canadian audiences

What You’ll Do

Media Relations & Publisher Development

• Build and maintain strong relationships with publishers, editors, content managers, and media partners
• Conduct publisher outreach in English and French to promote relevant content
• Follow up with editors regarding content opportunities and usage
• Identify and recruit new publisher partners across Canada
• Maintain media and publisher contact databases
• Support publisher onboarding and engagement initiatives
• Gather publisher feedback and identify opportunities to improve content performance and reach
• Help strengthen and expand the News Canada publisher network

Digital Publishing, Newsletter Operations & Content Distribution

• Publish approved content to our platforms
• Upload articles, images, audio files, videos, and supporting assets
• Manage content formatting, categorization, metadata, tagging, scheduling, and quality assurance
• Ensure English and French versions are accurately published, linked, and displayed
• Maintain organized content archives, publishing workflows, and content libraries
• Create and distribute publisher newsletters
• Select and package content for newsletter promotion and write supporting blurbs and copy
• Maintain publisher mailing lists, segmentation, and newsletter schedules
• Monitor newsletter engagement and share insights to support content promotion and audience growth
• Support content distribution initiatives across multiple platforms and channels

Bilingual Editorial Quality Assurance & French Audio Review

• Review and quality-check English and French content, including translations, headlines, metadata, descriptions, captions, and promotional copy
• Copy edit English content and ensure French content is accurate, natural, and aligned with Canadian French standards
• Ensure consistency between approved and published content across articles, radio, newsletters, social media, and other formats
• Identify and resolve content, publishing, or quality issues prior to distribution and promotion
• Attend French radio recording sessions as needed to review script accuracy, pronunciation, pacing, tone, and overall audio quality
• Coordinate revisions and support final approval of French-language audio assets

Social Media & Audience Development

• Manage and maintain social channels
• Develop content calendars and publishing schedules
• Create and adapt content for social platforms
• Support audience growth initiatives
• Monitor engagement trends and identify new opportunities to increase visibility and reach
• Repurpose existing content to maximize performance

What We’re Looking For

Required Qualifications

• Fully bilingual in English and French (written and verbal)
• 3+ years of experience in communications, media relations, publishing, journalism, content marketing, or a related field
• Strong written communication skills in both English and French
• Experience building professional relationships with external stakeholders
• Strong attention to detail and quality control
• Experience managing multiple projects and deadlines simultaneously
• Proficiency with Microsoft Office applications
• Comfortable learning and working within publishing platforms, CRM systems, and content management systems

Preferred Qualifications

• Experience reviewing, editing, or quality-checking translated English and French content, with the ability to identify linguistic, cultural, and editorial nuances
• Familiarity with editorial-style content, publishing processes, and digital content distribution workflows

Bonus Qualifications

• Experience working with content management systems (CMS), newsletter platforms, or website publishing tools
• Experience supporting publisher relations, media relations, communications, or earned media initiatives
• Experience with social media content planning, scheduling, or audience engagement

What Success Looks Like

Within your first year, you will:

• Build strong relationships with publishers and editors across Canada
• Ensure content is consistently published accurately and on time
• Strengthen engagement across publisher communications and newsletters
• Support growth of the News Canada publisher network
• Improve bilingual content quality and publishing consistency
• Help expand the visibility and reach of ForYourLife.ca content
• Become a trusted internal resource for media relations, publishing, and content distribution

Location

Hybrid role based in Toronto, Ontario.

What You Get

• Competitive salary ($65,000-$80,000), health benefits and perks.