CORE CAPABILITIES

STRATEGY

Our Strategic work begins with identifying targets, goals and relevant insights. Then we work collaboratively with our clients to determine the best strategic and creative approach to their ask.

ARTICLES

Our writers create branded editorial content that works for traditional news media, blogs, websites, social posts, brochures and press materials.

VIDEO

From shooting live-action videos to creating animated motion graphic films, our creative production team expertly navigates each project from conception to completion.

RADIO

Our radio content is created using our proven formula. We start with an insightful strategy that informs script development. Then, our in-house production capabilities deliver a fully produced radio asset that’s ready for air.

DISTRIBUTION

Our long-term, trusted media relationships enable Fifth Story to deliver English and French content to over 3,000 media outlets across Canada.

MEASUREMENT

Since its inception, Media Ratings Points (MRP^TM) has become the industry standard service for measurement and evaluation in Canada. Under the guidance of the Canadian Public Relations Society (CPRS) and powered by Fifth Story, the dynamic platform provides a standardized way to measure earned, paid, shared and owned media.

Media Ratings Points (MRP^TM) is a measurement and analysis tool used by leading public relations, marketing and communications professionals in Canada.

MRP was created by and is exclusively deployed by the Fifth Story team.

STRATEGY
ARTICLES
VIDEO
RADIO
DISTRIBUTION
MEASUREMENT