BENJAMIN MOORE & CO.

A National Bilingual Article Outreach Campaign

THE ASK:

Develop an English and French awareness campaign positioning Benjamin Moore as an expert in helping consumers transform their living space.

THE SOLUTION:

Working with article content developed by Benjamin Moore and its public relations agency in Canada, Strategic Objectives, articles were distributed to share seasonal lifestyle information focusing on the incredible and transformative nature of paint used in interior design and home décor.

THE RESULTS:

This bilingual article outreach campaign generated over 525 clips from print and online sources with an audience reach of over 40 million.

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Description

Arthritis Society Radio Spot

A National Bilingual Article Outreach Campaign

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