HEALTH CANADA - FOOD AND NUTRITION DIRECTORATE

A NATIONAL BILINGUAL MULTIMEDIA OUTREACH CAMPAIGN

THE ASK:

The client’s goal was to complement their initiative by producing and distributing a compact video, radio segment and short article with us, to create awareness and outreach across Canada, especially to small-town and community publications, about Health Canada’s new labels for supplemented foods

THE SOLUTION:

As part of our earned media Multimedia Package Service (radio + short article + compact video), we aimed to demonstrate what Health Canada’s new supplemented food labels look like. These services included content which created awareness of the new supplemented food facts table with a specific section for supplemental ingredients, the new caution identifier that may appear on the front of the label, and any cautions consumers should be aware of, such as age limits for consumption.

THE RESULTS:

This national bilingual multimedia outreach program generated 325 clips of media coverage from print, broadcast and online sources, with a collective audience reach of more than 18.6M.

Supplemented Foods Radio Spot

{"supplemented-foods":{"design_skin":"skin-wave","disable_scrubbar":"off","skinwave_enablereflect":"on","design_wave_color_bg":"ff5353","design_wave_color_progress":"e4e2e2","skinwave_wave_mode_canvas_waves_number":"3","skinwave_wave_mode_canvas_waves_padding":"1","skinwave_wave_mode_canvas_reflection_size":"0.25","settings_php_handler":"wpdefault","pcm_data_try_to_generate":"on","pcm_notice":"off","notice_no_media":"on"}}

A NATIONAL BILINGUAL MULTIMEDIA OUTREACH CAMPAIGN

GET IN TOUCH