AVIVA

A NATIONAL ARTICLE OUTREACH CAMPAIGN

THE ASK:

Position Aviva as a trusted partner in providing home, automobile, lifestyle and business insurance and advice.

THE SOLUTION:

Articles were created and distributed which contained seasonal information and tips to help consumers manage their lifestyle challenges. These included simple ways to act on climate change, spring cleaning checklists, dealing with basement flooding and the spring thaw, and a crash course in minor collisions.

THE RESULTS:

This national article outreach campaign generated over 510 clips from print and online sources with an audience reach of over 32 million.

A NATIONAL ARTICLE OUTREACH CAMPAIGN

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