HEALTH CANADA – WATER AND AIR QUALITY BUREAU

NATIONAL BILINGUAL ARTICLES CAMPAIGN

THE ASK:

To raise awareness across Canada about the quality and safety of water and air inside homes, including pollution, prevention tips and testing options.

THE SOLUTION:

The outreach campaign consisted of five series of articles that were distributed over the course of several months, each featuring a unique set of topics, from tips and testing information to renovation options and general information about indoor air quality and the safety of the water supply in homes.

THE RESULTS:

The article campaign generated more than 410 clips from print and online sources with an audience reach of over 16.8 million.

NATIONAL BILINGUAL ARTICLES CAMPAIGN

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