ARTHRITIS SOCIETY CANADA

A NATIONAL BILINGUAL OUTREACH CAMPAIGN

THE ASK:

Raise awareness across Canada about arthritis as a health concern.

THE SOLUTION:

Articles were distributed across Canada with a focus on providing health and wellness tips for those dealing with arthritis. Topics included dealing with fatigue, engaging in healthy outdoor activities, understanding medicine as well as proper nutrition ideas for overall wellness.

THE RESULTS:

This national bilingual outreach campaign generated more than 410 clips from print and online sources and with an audience reach of over 13.3 million.
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