Measurement

measurement

Meaningful measurement helps improve business practices, set priorities and allocate resources. Believing in an integrated approach to content measurement, Fifth Story will measure the full picture of your campaign, providing you with appropriate and meaningful results based on your specific objectives, target audiences and key performance indicators.

Fifth Story works with clients to set brand benchmarks and KPIs that can be assessed over the duration and conclusion of each campaign. We provide reporting across our distribution channels, SEO, social media, pre-roll campaigns and more.

Media Ratings Points – MRP

Fifth Story uses MRP, Media Ratings Points, to report on traditional earned media campaigns. Created under our own roof, MRP is the industry standard for earned media measurement and evaluation. Under the guidance of the Canadian Public Relations Society (CPRS) and powered by Fifth Story, the dynamic platform provides a standardized way to measure earned, paid, shared and owned media. It’s used by thousands of public relations professionals across Canada — in fact, 90% of PR firms in the country are subscribed to the service.

Colleagues reviewing MRP report
Find out how a subscription to MRP will help your media reporting