COVID-19: Using radio to reach your audience

In our last update, “COVID-19: Media outreach during the pandemic” we shared that we are continuing to see media use of article, radio and video content despite the current crisis. As we’re not pitching stories to journalists but rather providing editors with ready-to-use content for their lifestyle sections, our recommendation is to continue to produce… Continue reading COVID-19: Using radio to reach your audience

COVID-19: Media outreach during the pandemic

As the impact of COVID-19 continues to unfold, we wanted to provide you with an update to help inform your communications planning for earned media.     Media Pick Up  We are continuing to see media use of article, radio and video content as we appeal to the lifestyle section of the media cycle. As we… Continue reading COVID-19: Media outreach during the pandemic

How MRP Custom Reporting Can Boost Your Awards Submissions

Short on time? Need third-party analysis? Submitting for an Award of Excellence? The team at MRP can expertly help. MRP, Media Rating Points, is the Canadian standard in media measurement. It is governed by the measurement committee of the CPRS and managed by Fifth Story. Content analysis is a necessary part of media relations that… Continue reading How MRP Custom Reporting Can Boost Your Awards Submissions

Spreadsheets don’t tell a story

As marcom and PR professionals, we understand the importance of storytelling. Simply displaying your content is not enough reason for media platforms and your audience to engage with you. Understanding and telling the story that your coverage data are telling you is critical to the measurement of past campaigns, but is even more important for… Continue reading Spreadsheets don’t tell a story

Measuring AVE’s or Ad Values is not a valid PR measurement

At MRP we are asked often if we have Ad Value Equivalency or AVE data. Ad Value Equivalency is the measure of an earned story in advertising dollars. Comparing earned media pick-up to advertising is not measuring apples to apples, and is not an accepted practice of PR professionals. The worldwide PR industry denounces AVEs… Continue reading Measuring AVE’s or Ad Values is not a valid PR measurement

Top 5 reasons to measure & analyze tone

Not all press is good press, as the saying goes, especially when that coverage is negative in sentiment or tone. Negative coverage can mean a loss in potential customers, where positive coverage can mean gaining or retaining customers. There is so much focus on the total audience who might have seen the piece and very… Continue reading Top 5 reasons to measure & analyze tone

Success Metrics: How MRP reporting can help you

One of the main clutter culprits at work is to “file-by-pile.” Digital clutter is no better, or easier to manage.

Why traditional earned media still matter

With the explosion of social media and digital platforms, many marketers are focusing their earned media efforts on these newer channels. But if you’re only following this strategy, you’re missing out on a significant valuable audience that’s cost-effective to reach.

MRP Redesigned to Meet Industry Needs

Fifth Story has finished some construction. In addition to our recent relaunch of www.fifthstory.com, MRP (Media Ratings Points) has been refined and updated to version 3.0.

Change Is Good – Why We Changed MRP

MR2P (Media Relations Rating Points) was created by Canadian PR professionals for the PR industry as a strategy to measure the effectiveness of PR campaigns. The system showcases both quantitative and qualitative results of traditional earned media in Canada. MRP (now Media Rating Points) has continued to evolve as a multi-dimensional measurement strategy and standard, steered by the CPRS – Canadian Public Relations Society measurement committee and cited alongside the Barcelona Principles (voluntary guidelines from the AMEC — International Association for the Measurement and Evaluation of Communication)