Category: Distribution

Ruth Douglas, CEO of Fifth Story, is pleased to announce that Victoria Procunier has re-joined our organization as Vice President, Sales & Marketing focusing on the company’s earned media services and Media Ratings Points (MRP) system. We have created this new position to strengthen our earned services offerings for clients as an effective and credible way to reach millions of Canadians today. Our earned services include creative production, distribution,… Continue reading Fifth Story welcomes back Victoria Procunier in new role

We all know digital and social are here to stay – and while they both allow you to reach specific targets and platforms, you may not be reaching everyone that way. It’s also important to build awareness and expand upon those specific targets. That’s why combining a paid and earned content strategy is our preferred… Continue reading Paid & Earned: The One-Two Punch

Every year, we look at the results of our earned media services and compare them to the previous year’s results. We also take stock of the changes and trends in the traditional media landscape. This year, we’ve found that there is no doubt that the industry continues to evolve and that some of the traditional… Continue reading Earned media is still Delivering: Fifth Story Can Help Boost Your Results