Five Tips to Crush Your Next Radio Campaign

Executing an earned radio campaign for your promotion is a great way to boost coverage for your clients.  But while you might be familiar with the more popular press releases, op eds or matte stories, radio spots are a quick and affordable method to increase impressions.  Here are a few key tips you should keep… Continue reading Five Tips to Crush Your Next Radio Campaign

Questions Answered: Fifth Story’s EVP of Content & Media, Diane Williams

Diane Williams is Fifth Story’s EVP of Content & Media. Here, she shares insights on how to create content that stands out, where to spend your marketing dollars and who’s doing content marketing right. 1) What do you think is the most important thing for clients to focus on and allocate resources to if they… Continue reading Questions Answered: Fifth Story’s EVP of Content & Media, Diane Williams

Paid & Earned: The One-Two Punch

We all know digital and social are here to stay – and while they both allow you to reach specific targets and platforms, you may not be reaching everyone that way. It’s also important to build awareness and expand upon those specific targets. That’s why combining a paid and earned content strategy is our preferred… Continue reading Paid & Earned: The One-Two Punch

Guaranteed earned coverage in today’s media landscape

One of the questions we’re asked most often is: how are we still able to offer guaranteed earned media impressions for our article and radio services when it’s becoming increasingly hard to generate any earned coverage at all in the current media landscape? The answer lies in our longstanding partnership with the Canadian media. After… Continue reading Guaranteed earned coverage in today’s media landscape

Earned media is still Delivering: Fifth Story Can Help Boost Your Results

Every year, we look at the results of our earned media services and compare them to the previous year’s results. We also take stock of the changes and trends in the traditional media landscape. This year, we’ve found that there is no doubt that the industry continues to evolve and that some of the traditional… Continue reading Earned media is still Delivering: Fifth Story Can Help Boost Your Results

Success Metrics: How MRP reporting can help you

One of the main clutter culprits at work is to “file-by-pile.” Digital clutter is no better, or easier to manage.

Why traditional earned media still matter

With the explosion of social media and digital platforms, many marketers are focusing their earned media efforts on these newer channels. But if you’re only following this strategy, you’re missing out on a significant valuable audience that’s cost-effective to reach.